Marketing Innovation Lead

2 weeks ago


Corona, California, United States Troy Lee Designs Full time

Job Overview:

Troy Lee Designs is a pioneering brand in the mountain bike and motocross industry, renowned for crafting innovative, high-performance gear that seamlessly integrates cutting-edge technology with striking design. As a key member of our team, you will play a pivotal role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts.

The Ideal Candidate:

We are seeking a seasoned professional with a proven track record in product management, particularly in the sports or outdoor industry. You should possess a deep understanding of our target market, a passion for action sports, and excellent communication skills to effectively collaborate with cross-functional teams.

Key Responsibilities:

  • Market analysis and consumer insights: Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation.
  • Create and maintain a product roadmap, ensuring alignment with overall business objectives.
  • Conduct market research to understand customer needs, preferences, and behaviors.
  • Analyze industry trends and competitor products to inform product development and positioning strategies.
  • Utilize customer feedback and insights to continuously improve products and address market demands.
  • Monitor sell-in and sell-through.

Requirements:

  • Bachelor's degree in product management, business administration, or a related field.
  • 5+ years of experience in product management, preferably in the sports or outdoor industry.

Estimated Salary Range: $125,000 - $155,000 per year.

Company Culture:

Troy Lee Designs values innovation, collaboration, and a passion for action sports. Our team is dedicated to creating high-quality products that meet the needs of our customers, while also fostering a positive and inclusive work environment.



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