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Senior Marketing Strategist
2 months ago
Epson, a leading global player in high-quality consumer electronics and imaging solutions, is on the lookout for a talented Strategic Marketing Manager to enhance our Consumer Latin America division.
Your primary role will be to craft and execute comprehensive marketing communication strategies that support our diverse consumer product lines.
This position offers the opportunity to work within a dynamic team led by an experienced manager who is committed to your professional growth and success. The role is designed to provide flexibility with a hybrid work arrangement.
Key ResponsibilitiesIn alignment with Epson's policies, your responsibilities will encompass:
Strategic Development- Partnering with Product Management to define the strategic vision for marketing communications.
- Collaborating with Advertising, Demand Generation, Digital Marketing, and other related teams to shape the overall marketing communication strategy.
- Aligning requests from Latin American countries to create impactful marketing initiatives.
- Independently managing relationships across various departments to ensure effective implementation of marketing communication plans.
- Engaging with product and sales teams to identify business needs and relay them to the broader marketing communications team.
- Leading the creation of integrated marketing communication plans across various disciplines, ensuring alignment with product lines.
- Coordinating cross-functional efforts to execute the marketing communication strategy.
- Acting as a key liaison with product management to drive the development and execution of integrated marketing plans.
- Maintaining a thorough understanding of product lines and competitive landscape through comprehensive market research and analysis.
- Utilizing customer insights and personas to formulate strategic briefs that guide actionable marketing plans.
- Managing product communication content throughout the product lifecycle in collaboration with Product Management.
- Working closely with Product and Advertising teams to develop positioning and marketing strategies.
- Collaborating with web and online managers to ensure web strategies are in sync with overall marketing communication efforts.
- Supporting channel development, CRM initiatives, and market expansion activities.
- Overseeing the consolidation of marketing budgets by product line, ensuring alignment with strategic objectives.
- Assisting with product readiness processes during launches and throughout the product lifecycle.
- Collaborating with Product Management on product roadmaps and marketing strategies.
- Managing product packaging and collateral development, coordinating with internal departments as necessary.
- Bilingual proficiency in English and Spanish; Portuguese is a plus.
- Strong interdisciplinary and intercultural communication skills.
- Results-oriented with a focus on performance and ROI.
- Experience in digital marketing and management of digital solutions.
- Intermediate-level experience in B2C marketing (5-8 years), preferably within technology sectors.
- Direct experience working in the Latin American market is essential.
- A completed undergraduate degree (B.A. or B.S.) is required.
Compensation: The starting annual base salary for this role ranges from USD $117,757 to $195,904, dependent on various factors including experience and market demand.
Epson America, Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status.
