Innovation Growth Strategist

4 days ago

Wilmington, North Carolina, United States Perfect Snacks Full time
Overview of Perfect Snacks

Perfect Snacks is a leading provider of fresh snacking options, boasting a portfolio of whole food ingredients and clean food credentials. Our products are sold online and in over 35,000 retailers nationwide, with rapid growth experienced in the last few years as consumers increasingly opt for fresher options.

Salary

The salary range for this role is estimated to be $100,000-$110,000 per year, depending on experience. This includes a bonus structure, benefits package, vacation time, and eligibility for a 401(k) plan.

Job Description

The Brand Manager, Innovation will be responsible for developing and executing a multi-year innovation pipeline that aligns with the company's growth strategy and drives financial targets. Key responsibilities include:

  • Strategic Development
    • Work closely with the Director to develop a comprehensive brand innovation strategy, ensuring alignment with the company's growth ambitions and financial targets.
    • Translate consumer research, syndicated data, and market trends into winning concepts that fuel the brand's growth and enhance its equity.
  • Concept Validation
    • Ongoing management of the brand's 4:2:1 plans (pipelines)
  • Delivery and Execution
    • Collaborate with cross-functional teams to ensure flawless execution of the innovation pipeline from concept to launch, including new food projects and product portfolio adjustments.
    • Lead marketing efforts through the innovation stage gate process, working closely with R&D, Consumer Insights, Sales, Operations, and other stakeholders.
    • Partner with Sales to develop channel and customer-level understanding, informing packaging, pricing, placement, and promotional strategies.
    • Brief Creative teams and external agencies on innovation-related design needs, utilizing defined roles to manage processes and garner feedback/approvals as necessary.
    • Work with Sales, Consumer Insights, and Finance to develop new item forecasts and projections, aligning with financial hurdles and mitigating waste potential.
    • Develop internal and external sell-in stories for innovation, articulating strategic business rationale, consumer problems to be solved, and excitement for successful innovations.
    • Post-launch tracking and integration of learnings into pipeline development.
  • Innovation Team Support
    • Data hygiene and budget management, among other support functions.
Required Skills and Qualifications

To succeed in this role, candidates should possess:

  • 6-8 years of experience in CPG marketing for food manufacturing, preferably with a passion for the Natural Products industry.
  • A Bachelor of Science/Arts degree.
  • An understanding of Nielsen Data, including POS and Panel insights.
  • Excellent strategic, analytical, and decision-making skills.
  • Knowledge and experience managing a P&L.
  • A passion for consumer insights and innovation curiosity.
  • A performance mindset, with a bias for setting and measuring KPIs on an ongoing basis.
  • Strong interpersonal and communication skills, enabling effective collaboration and influence across functions and leadership levels.
  • Excellent written and oral communication skills, including strong presentation abilities.
  • Knowledge and understanding of the Stage Gate process for innovation initiative management.
  • Strong project management skills, with the ability to prioritize and multitask against complex projects.
  • An entrepreneurial and methodical approach to work.
  • Results-oriented, with high expectations for self and team performance.
  • A collaborative mindset, with strength in receiving and communicating feedback effectively.
  • A passion for the health and wellness lifestyle space.
Location

Candidates must reside in the US and be able to work in the US without sponsorship. We encourage applications from those who share our commitment to delivering innovative solutions that nourish worldkind.

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