Noodle Category Strategist

4 weeks ago

Buena Park, California, United States Pulmuone Foods USA Inc. Full time
Job Overview

Company Insight

Pulmuone is dedicated to fostering a healthier future for individuals and the planet through nutritious food offerings. The brands under Pulmuone Foods USA encompass Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals, presenting a diverse range of appetizing products influenced by modern culinary trends. For further details about the company and its brands, please visit their official website.

Key Responsibilities:

  • Formulate both short-term and long-term strategies for the Noodle category across the US, Canadian, and European markets, targeting Club, Retail, and Food Service sectors.
  • Establish and uphold a strategic framework to enhance category growth and meet profitability objectives.
  • Evaluate sales data, market dynamics, and competitive actions to inform strategic decisions.
  • Engage with cross-departmental teams to drive product innovation, planning, and distribution initiatives.
  • Direct the creation of the annual marketing strategy based on consumer insights and emerging trends.
  • Set and oversee P&L objectives across various channels.
  • Steer new product development from initial concept through to market launch.
  • Keep abreast of market conditions, perform competitive assessments, and gather consumer insights to guide product strategies.
  • Manage the product lifecycle, including enhancements and SKU optimization.
  • Devise marketing strategies and communication plans for new product introductions.
  • Develop a performance metrics dashboard to track category success and support the Sales team.
  • Conduct consumer research and monitor market trends to remain informed about category shifts.
  • Assist in formulating the annual marketing budget and prepare quarterly business evaluations.
  • Supervise one direct report.

Qualifications and Skills:

  • A Bachelor's Degree is required, ideally in Marketing, Advertising, or Business Administration; an MBA is advantageous.
  • A genuine enthusiasm for food is crucial.
  • A minimum of 10 years in brand/product innovation marketing, with at least 5 years in a comparable role within the food sector.
  • Comprehensive understanding of P&L management.
  • Proficiency in MS Office Suite, particularly Excel and PowerPoint, along with experience using IRI, Nielsen, and Spins.
  • Exceptional communication and presentation abilities.
  • Capability to meet deadlines and willingness to travel as necessary.
  • Bilingual proficiency in Korean is required.

Pulmuone offers a competitive compensation and benefits package, which includes health insurance, dental and vision coverage, life insurance, and a 401K plan. The company is an Equal Opportunity Employer that values diversity and welcomes individuals who are passionate about contributing to a healthier future through wholesome food products.

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