Growth Marketing Strategist

2 days ago

Menlo Park, United States Mainspring Energy Full time
Company Overview

Driven by our vision of the affordable, reliable, net-zero carbon grid of the future, Mainspring has developed a new category of power generation - the linear generator - that delivers local, scalable, and fuel-flexible power to help accelerate the transition to the net-zero carbon grid.

The unique combination of attributes offered by Mainspring's linear generator enables applications on both the commercial and utility sides of the meter for the $816B global electricity equipment market. We serve a wide range of Fortune 500 customers across markets and industries as well as top-tier utilities and other gridside providers.

We are looking to build relationships with people who share our values:
  • Pragmatic Optimism. Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.
  • Excellence without Ego. We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.
  • Proactive Collaboration. The integration and cross-disciplinary nature of Mainspring's business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.
Mainspring is based in Menlo Park and has partnered with top-tier investors and utilities such as Khosla Ventures, Bill Gates, NextEra, and American Electric Power. More information can be found at www.mainspringenergy.com.

Responsibilities

We are seeking a creative and data-driven growth marketer with a passion for developing impactful campaigns and who has the versatility to balance organic strategies with targeted paid advertising. Reporting to our Head of Sales Development, you'll collaborate with our Sales Development team to create and execute campaigns that complement and enhance the impact of our existing sales development outreach. You'll prepare, set up and manage campaigns on platforms like Pardot and LinkedIn. You'll collaborate with the Marketing team and lead the creative direction of marketing assets (videos, infographics, etc.) necessary for campaign execution. You will project-manage these campaigns, keeping multiple people across multiple teams aligned and meeting deadlines. You'll also be responsible for providing clear, well-structured reporting and insights, ensuring that our sales management can follow and guide demand generation efforts, making informed decisions based on your thorough analysis. Mainspring is a high-growth organization and this role's scope will steadily grow as we expand globally.

Campaign Ideation & Development: Collaborate with the Sales and Business Development teams to identify business needs and create digital marketing campaigns that blend organic strategies with targeted paid advertising. Prioritize and select the most impactful ideas for planning and implementation, keeping in mind budget constraints.

Experiment Design & Optimization: Design and execute campaigns as statistical experiments, optimizing them for performance across both organic and paid channels. Continuously test and refine strategies, focusing on scalable tactics that maximize results within the budget.

Creative Direction & Execution: Lead the creative direction for marketing materials, ensuring they align with the brand's voice and are effective across multiple channels, including social media, email, and content marketing. Oversee the creation of content that drives engagement, and supports overall demand generation objectives.

Channel Selection & Strategy: Choose and manage the most effective channels for campaign distribution, including social media platforms, email marketing, and paid ads, with a strong understanding of each method and platform's strengths and limitations.

Performance Tracking, Reporting & Analysis: Monitor and analyze campaign performance to understand audience behavior and refine strategies. Use data-driven insights to make informed decisions and optimize future efforts. Provide thorough, well-structured reports and commentary that allow sales management to follow and orient the direction of demand generation efforts, fostering trust in the demand generation function.

Continuous Improvement: Apply a structured, repeatable process to maximize the value generated by digital marketing efforts. Stay updated on industry trends and best practices in digital marketing and demand generation, especially those relevant to the energy sector, to keep strategies effective and innovative.

Qualifications
  • 5-10 years of professional experience in digital marketing, with a strong focus on campaign strategy, implementation, and optimization.
  • Proven track record of designing and executing successful campaigns across multiple channels, balancing organic and paid strategies.
  • Strong analytical skills and deep experience with data analysis tools such as Google sheets, Excel, and BI/analytics platforms.
  • Proficiency in setting up and managing campaigns independently in platforms like Pardot, LinkedIn, and other relevant software tools. Ability to "get your hands dirty" and set up everything independently, as well as directing others.
  • Experience in leading creative direction for marketing assets (renderings, brochures, etc.) used in digital marketing. Ability to ideate and come up with an outline, then guide our creative team through execution.
  • Exceptional marketing writing skills, with the ability to craft compelling content for various formats. Ability to produce impactful copy that drives engagement and supports overall company objectives, with a focus on clear, concise communication.
  • Excellent communicator, capable of producing well-designed and well-structured reports and commentary that enable sales management to follow and guide demand generation efforts.
  • Academic background in engineering, quantitative marketing, data science, or a related field is valued.
  • Coding experience is a plus for advanced data manipulation and analysis.

The Bay Area salary for this role is $140k-$165k base + pre-IPO stock options + benefits. This position can be remote. The salary will be adjusted to reflect local market conditions based on employee location as well as the experience of the employee.

Does your experience not meet all of our posted requirements? Studies have shown that some people are less likely to apply to positions unless they meet every listed requirement. At Mainspring, we are committed to building a diverse, inclusive, flexible, and collaborative environment, so if you want to help us transition the world to clean and affordable electricity, and don't meet all posted requirements for a particular role, we'd still love to hear from you. Mainspring can sometimes be flexible enough to shift responsibilities for the right person, or otherwise identify open or upcoming roles that may better fit your professional background.

In more traditional words, Mainspring Energy, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

This compensation and benefits information is based on Mainspring Energy's estimate as of the date of publication and may be modified in the future. We generally do not negotiate on salary once we have made an offer. The level of pay within the range will depend on a variety of job-related factors that may include location, relevant prior experience and/or education, or particular skills and expertise. New hires joining the company tend to be paid within the starting base pay range noted above, with opportunities to increase pay over time based on development of additional skills, competencies, and company-specific knowledge.

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