Digital Marketing Strategist

3 days ago


Chesapeake, Virginia, United States Dollar Tree Full time
About the Role

This is a key position within the Dollar Tree organization, responsible for driving engagement and conversion on our websites and apps. The successful candidate will be a strategic thinker with a strong background in digital marketing, able to develop and execute plans that align with our business goals.

Key Responsibilities
  • Develop and Execute Website and App Marketing Strategy: Support the delivery of our overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, and return rate.
  • Content Planning and Execution: Plan marketing content for website and app that aligns with department calendars and go-to-market plans, and see content through from conceptualization to deployment and analysis.
  • A/B Testing and Personalization: Execute A/B testing and personalization strategies for website and app to optimize KPIs using our toolset.
  • Collaboration and Communication: Work closely with product management team on new functionality and enhancements to improve user experience, and collaborate across the marketing department to integrate website and app into omni-channel campaigns.
  • Analysis and Reporting: Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors, and incorporate learnings into current and future planning.
Requirements
  • Education and Experience: BA/BS or equivalent work experience, 3+ years of digital marketing experience.
  • Skills and Qualifications: Strong problem-solving skills and meticulous attention to detail, excellent written and verbal communication skills, experience leveraging content management systems and customer relationship management systems, and experience analyzing website data using an analytics tool.


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