Cyber Security Specialist for Incident Response and Threat Intelligence

1 month ago


Santa Clara, California, United States Cyber Crime Full time
About Us

Palo Alto Networks is a leading provider of cybersecurity solutions, dedicated to protecting our digital way of life. Our mission is to be the cybersecurity partner of choice, and we're looking for innovators who share our passion.

Job Summary

We're seeking a Senior Product Marketing Manager for our Unit 42 Incident Response team. This role will lead the planning and execution of product marketing strategies to grow our rapidly expanding IR services business.

Responsibilities
  • Partner with our IR team to develop clear and powerful messages establishing Unit 42 as the leading IR services provider.
  • Create bold and sharp product marketing content, including blogs, reports, videos, and presentations, focused on Incident Response for Unit 42.
  • Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership.
  • Launch campaigns and programs; create content for digital media, websites, and customer presentations.
  • Lead analyst engagements and presentations to drive awareness and gain outside-in perspective.
  • Enable sales teams to understand the value proposition and key differentiators - create and deliver presentations at internal sales events on how Unit 42 differentiates the portfolio across all managed Palo Alto Networks offerings.
  • Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.
  • Spearhead service launches – plan the launch of new releases and manage messaging, positioning, collateral development, and drive the product launch.
Requirements
  • 8+ years of product marketing experience, ideally with 5+ years in cybersecurity required.
  • Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.
  • An understanding of Threat Intelligence, Incident Response, and threat detection, and a basic understanding of enterprise security SOC roles is desirable.
  • Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.
  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.
  • Bachelor's degree required, Technical degree or equivalent background or equivalent military experience is desirable.
  • Experience and innovative energy to champion successful market and competitive disruption initiatives.
What We Offer

We offer a dynamic work environment, opportunities for growth and development, and a chance to make a real impact in the cybersecurity industry. Our compensation package includes an estimated salary between $164,000 - $265,000/YR, plus restricted stock units and a bonus.



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