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Communications and PR Associate

2 months ago

Atlanta, Georgia, United States Serenity Healthcare Full time
Job Overview

Position: PR Specialist
Location: Onsite

At Serenity Healthcare, we are dedicated to providing innovative solutions for mental health challenges. As we continue to grow, we are seeking a motivated and skilled PR Specialist to enhance our public relations initiatives. This position plays a vital role in advancing our media engagement across multiple regions and facilitating our outreach into new territories.

Key Responsibilities:

  • Media Engagement: Establish and nurture relationships with influential media representatives in both broadcast and print sectors. Execute outreach strategies to secure coverage across all Serenity markets.
  • Strategic Messaging: Create engaging articles, press releases, and various content pieces to highlight Serenity's services and projects. Formulate and execute strategic communication plans that align with our marketing goals.
  • Market Development: Assist in PR activities during the introduction of new markets. This includes crafting tailored media strategies, generating market-specific content, and collaborating with local media outlets.
  • Content Development: Compose and refine press releases, articles, and other media materials that showcase Serenity's distinctive offerings and success narratives.
  • Media Analysis: Monitor and evaluate media coverage. Provide consistent reports on PR activities and their effectiveness.
  • Team Collaboration: Partner closely with the marketing team to ensure cohesive messaging across all platforms. Coordinate with other departments to collect pertinent information for media stories.

Qualifications:

  • Experience: 1-3 years in a public relations agency, demonstrating a successful history of media placements and strategic communication.
  • Skills: Exceptional writing and editing capabilities. Strong grasp of media relations and the ability to craft persuasive narratives.
  • Strategic Insight: Competence in developing and implementing comprehensive PR strategies that enhance visibility and engagement.
  • Communication Skills: Outstanding verbal and written communication abilities. Proficiency in building and sustaining relationships with media contacts.
  • Flexibility: Capacity to excel in a dynamic, fast-paced environment. Ability to manage multiple tasks and projects concurrently.
  • Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related discipline.

Preferred Skills:

  • Experience within the healthcare or mental health industry.
  • Familiarity with the media landscape in Serenity's operational and target markets.
  • Background in crisis communication and managing media inquiries under pressure.

What We Provide:

  • Competitive salary and comprehensive benefits package.
  • Opportunity to collaborate with a dedicated team focused on making a positive impact in mental health.
  • Professional development and growth opportunities within a rapidly expanding organization.

Serenity Mental Health Centers is an equal opportunity employer.