Brand Engagement Specialist

3 weeks ago


Richfield, Wisconsin, United States PS Seasonings Full time
PS Seasonings Overview

We are a leading flavor development company, committed to crafting unique and mouthwatering seasoning blends. This role offers an exciting opportunity for a skilled Marketing Specialist to join our team and contribute to our mission of delivering exceptional customer experiences.

Job Summary

This position involves developing and executing marketing strategies to boost brand presence, engage customers, and drive sales growth. As a key member of our team, you will collaborate with cross-functional teams to create and implement marketing campaigns that align with our business goals.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans and campaigns across various channels (digital, social media, email, print, etc.).
  • Conduct thorough market analysis to identify trends, customer needs, and competitive landscapes.
  • Create high-quality content for direct-to-consumer and business-to-business marketing materials, including blog posts, email campaigns, newsletters, and promotional materials.
  • Write engaging and persuasive copy for various marketing initiatives.
  • Support digital marketing efforts, including SEO, SEM, and PPC campaigns.
  • Collaborate with the creative team to design captivating marketing materials.
  • Examine marketing data and metrics to assess campaign performance and make informed decisions.
  • Assist in organizing events, trade shows, and other promotional activities.
  • Update and maintain the company's website and provide social media support as needed.
Estimated Salary Range

$62,500 - $78,000 per annum, based on experience and qualifications.



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