Marketing Coordinator

11 hours ago


Chattanooga, Tennessee, United States Astec Industries Full time
About the Position

Astec Industries is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in maintaining a consistent brand image through website maintenance, PR, and marketing materials.

Key Responsibilities
  • Develop strategic marketing plans and activities to promote the company's products and services.
  • Implement marketing plans that include print, broadcast, and online content to reach a wide audience.
  • Create and maintain the organization's overall brand image through all media avenues.
  • Provide support with organizing trade show displays and materials.
  • Maintain strict confidentiality of sensitive information.
Key Activities and Responsibilities
  • Communicate with trade publications to place ads and promote the company's products and services.
  • Implement a yearly media plan to ensure consistent branding and messaging.
  • Approve incoming invoices for ad placements and ensure timely payment.
  • Monitor media coverage and save articles and research online mentions.
  • Safeguard and monitor the company logo and its use through publications internal and external.
  • Analyze website traffic and Google Analytics to inform marketing decisions.
  • Research competitors and provide analysis to inform marketing strategies.
  • Provide assistance in meeting planning and event coordination.
  • Assist in working with customers to develop testimonials.
  • Manage marketing material inventory and distribution.
  • Maintain and organize the graphic library.
  • Assist with trade show planning and order and organize trade show display and materials.
  • Update and maintain the promotional item database.
  • Manage employee, online, and show apparel.
  • Keep updated marketing materials available on the website.
  • Assist with aspects of social media, including maintaining corporate Facebook, YouTube, Facebook, Twitter, and LinkedIn pages.

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Communication, or a similar field.
  • Proficiency in Microsoft Office, Microsoft Outlook, and Adobe Creative Suite.
  • Experience using social media outlets such as YouTube, Facebook, Twitter, and LinkedIn.
  • Excellent communication skills (verbal and written).
  • Mechanical aptitude is preferred, as the ideal candidate will need to understand products and services.
  • Strong organizational skills and attention to detail are required.

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