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Director of Creative Strategy and Integration

2 months ago

CT United States ESPN Full time
Job Description

The Creative Strategy and Integration team is part of the Visual Storytelling division of ESPN Creative Studio, responsible for the strategic creative vision and execution plan for Creative Studio's portfolio of work. We also create and optimize new and innovative workflows across digital, streaming, broadcast, and marketing.

Key Responsibilities:
  • Strategic Creative Vision: Develop and execute a comprehensive creative strategy that aligns with ESPN's brand and business objectives.
  • Integration and Collaboration: Foster strong relationships with cross-functional teams, including Disney Streaming and other integration partners, to ensure seamless collaboration and execution.
  • UX Research and Analysis: Lead UX research initiatives to gather insights and present findings to inform creative decisions.
  • Performance Metrics and Analysis: Participate in performance report-outs to understand metrics and make strategic recommendations.
  • Culture Change and Leadership: Drive culture change and lead with optimism to set priorities and drive results.
  • External Partnerships: Manage relationships with external design production vendors, including supporting onboarding, invoicing, and day-to-day projects.
Requirements:
  • Experience: 10 years in digital media, including at least 4 years in people management.
  • Skills: User research, data analysis, presentation, project management, and analytics tools.
  • Education: High school degree or equivalent; Bachelor's degree in communication, journalism, or related field preferred.
Preferred Qualifications:
  • Demonstrated Ability: Present and discuss metrics and discovery in a digestible and accessible way.
  • Experience: Digital marketing, particularly setting campaign priorities, and understanding performance metrics and creative research.