Lead Generation Strategist
4 days ago
At Phillips Law Group P.C., we are seeking a skilled Lead Generation Strategist to join our team. The estimated salary for this role is $65,000 - $85,000 per year, depending on experience.
Job Description:- Company Overview: Our law firm focuses on providing exceptional legal services to our clients, and we need someone to help us identify and qualify potential leads to drive revenue growth.
We require a highly motivated individual with strong communication skills and the ability to work independently. Proficiency in using lead generation tools and CRM software is essential. A bachelor's degree in marketing, business, or a related field is also required.
Key Responsibilities:- Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events.
- Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet our target customer profile.
- Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection.
- Database Management: Maintain and update the lead database with accurate and up-to-date information.
- Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary.
- Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline.
- Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives.
- Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency.
- Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead generation techniques.
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience in lead generation or a similar role, preferably within the relevant industry.
- Proficiency in using lead generation tools and CRM software.
- Strong communication and interpersonal skills for effective outreach and relationship-building.
- Analytical and data-driven mindset for assessing the success of lead generation campaigns.
- Understanding of digital marketing, social media, and online advertising.
- Sales and customer relationship management knowledge is a plus.
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