Lead Generation Strategist

4 days ago


Phoenix, Arizona, United States Phillips Law Group P.C. Full time

At Phillips Law Group P.C., we are seeking a skilled Lead Generation Strategist to join our team. The estimated salary for this role is $65,000 - $85,000 per year, depending on experience.

Job Description:
  • Company Overview: Our law firm focuses on providing exceptional legal services to our clients, and we need someone to help us identify and qualify potential leads to drive revenue growth.

We require a highly motivated individual with strong communication skills and the ability to work independently. Proficiency in using lead generation tools and CRM software is essential. A bachelor's degree in marketing, business, or a related field is also required.

Key Responsibilities:
  1. Lead Identification: Research and identify potential leads through various sources, such as online research, databases, social media, and industry events.
  2. Lead Qualification: Evaluate and qualify leads based on specific criteria, ensuring that they meet our target customer profile.
  3. Outreach and Engagement: Initiate contact with leads through email marketing, calling, social media, or other appropriate channels to create interest and establish a connection.
  4. Database Management: Maintain and update the lead database with accurate and up-to-date information.
  5. Data Analysis: Analyze lead generation efforts to track the success of different strategies and campaigns, making adjustments as necessary.
  6. Reporting: Generate regular reports on lead generation activities and their impact on the sales pipeline.
  7. Collaboration: Work closely with the marketing and intake teams to align lead generation strategies with overall business objectives.
  8. Technology Utilization: Utilize lead generation tools, CRM systems, and marketing automation software to streamline processes and improve efficiency.
  9. Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging lead generation techniques.
Qualifications:
  • Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
  • Proven experience in lead generation or a similar role, preferably within the relevant industry.
  • Proficiency in using lead generation tools and CRM software.
  • Strong communication and interpersonal skills for effective outreach and relationship-building.
  • Analytical and data-driven mindset for assessing the success of lead generation campaigns.
  • Understanding of digital marketing, social media, and online advertising.
  • Sales and customer relationship management knowledge is a plus.


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