Trade Show Strategist
6 days ago
We are seeking a skilled Trade Show Strategist to join our team at PrePass, LLC.
Company OverviewPrePass is North America's most trusted weigh station bypass and toll management platform. We're transforming how the transportation industry operates—creating solutions that keep trucks moving safely, efficiently, and compliantly.
This means making bold decisions and building systems that support not only fleets but the broader economy. It all starts with enabling commercial vehicles to keep rolling with seamless toll management, weigh station bypass, and safety solutions. It's what we do best, and we do it to meet the demands of the road every day.
Job DescriptionAs a Trade Show Strategist, you will plan, manage, and execute events that align with PrePass business objectives and demand generation goals, helping to expand our brand visibility and impact across the industry.
You will lead the planning and implementation of our trade show strategy, selecting industry events that drive meaningful engagement. You will collaborate across teams to set clear event goals, messaging, and deliverables, ensuring alignment and maximum impact across each occasion.
You will create comprehensive event campaigns, working closely with the growth team to plan and automate social, digital, and online engagement before, during, and after each event. You will oversee all event logistics, managing everything from booth selection and setup to vendor relationships, contracts, and team scheduling.
Your attention to detail will ensure every event runs smoothly, from planning to execution. You will craft memorable experiences, creating engaging on-site experiences that make a lasting impression.
You will follow up and measure success, coordinating post-event follow-up with the sales and marketing teams and measuring each event's results to guide future participation and highlight areas for improvement.
Estimated Salary: $90,000 - $120,000 per yearThis salary range is based on national averages and may vary depending on location and other factors.
Required Skills and Qualifications- Bachelor's Degree or equivalent experience (4+ additional years in the field)
- Minimum of 8 years of hands-on marketing experience, with a focus on planning and managing large, multi-faceted trade shows. B2B industry event experience is a major plus.
- Strong event management and project management skills, with experience juggling multiple events and deadlines.
- Natural talent for navigating fluid environments and embracing change.
- Commitment to staying on top of emerging technologies and industry best practices to drive continuous improvement in process development.
- Proficiency in budget management, performance forecasting, and using metrics to assess the impact of marketing programs.
- Comfortable using marketing and sales CRMs to build landing pages, automate campaigns, and communicate with attendees.
- Skilled at negotiating with external suppliers, agencies, and venues to handle all aspects of event services, from space allocation and signage to security, catering, and giveaways.
- Flexibility for travel, able to travel frequently (including some weekends and holidays) to support events, scout locations, and oversee vendor performance on-site.
- Robust benefit package that includes medical, dental, and vision coverage that start on date of hire.
- Paid Time Off, to include vacation, sick, holidays, and floating holidays.
- 401(k) plan with employer match.
- Company-funded
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