Social Media Engagement Manager

2 weeks ago


Rochester, New York, United States Center for Community Alternatives Full time
Position Summary
The Communications & Multimedia Manager will be responsible for developing and executing dynamic digital content and supporting strategic communications and storytelling at the Center for Community Alternatives. This role requires a creative and proactive individual with strong technical skills and a deep commitment to ending mass incarceration and criminalization.

Key Responsibilities:
- Develop and execute dynamic digital content, including social media graphics, short videos, presentations, and print assets such as brochures, reports, and marketing materials.
- Manage and update CCA's social media platforms, expand and enhance our digital presence, and develop and implement social media strategies that increase engagement and followers across all platforms.
- Support the Director of Communications in drafting press releases, statements, and op-eds, and assist with press pitches, contacting journalists, and tracking press coverage and contacts.
- Transcribe and annotate interviews to support strategic storytelling and impact narratives, work with the Director of Communications and program leadership to identify, nurture, and train participants and members for public speaking or story-sharing opportunities, and develop best practice guides on narrative change, storytelling, and other communications policies.

Requirements:
- Experience in communications, media relations, graphic design, and/or multi-media digital content creation, preferably within a grassroots or non-profit context.
- Strong commitment to criminal legal reform, racial, economic, and gender justice, with a deep focus on supporting directly impacted leadership, advocating for safety and justice, and driving transformational change.
- Ability to meet tight deadlines and work effectively in high-intensity, rapid response environments, proficiency in Microsoft 365 and G Suite, expertise in social media management skills in Instagram, X/Twitter, Facebook, and TikTok, advanced graphic design skills in Canva, Adobe Creative Suite, photo, video, and audio production and editing skills, proficient web management skills in WebFlow and WordPres, and proficient copy-editing and transcription skills.

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