Field Marketing Manager
4 days ago
At The Panaro Group LLC, we are seeking a highly skilled Field Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing market-specific strategies to drive sales and revenue growth.
Key Responsibilities:- Develop and execute market-specific strategies to increase sales and revenue growth
- Collect and analyze market and competitor trends to inform marketing strategy and positioning
- Generate and manage a pipeline of prospective clients for business development engagement
- Assist leadership in identifying trends and gaps for each distinct service line and develop recommendations to address findings
- Develop and maintain in-depth product and service knowledge and communicate to various audiences
- Recommend and manage specific marketing functions such as public relations, tradeshows, and advertising venues
- Develop effective collateral, specification sheets, literature reviews, training materials, and sales support
- Recommend and develop primary and secondary market research tools for each distinct lab service line
- Identify and analyze financial needs and develop operational and capital expense budgets
- Bachelor's Degree in Life Sciences, Marketing, Business Development, or Engineering required
- Master's Degree in Science or Business Administration (MBA) preferred
- 1-3 years combined experience in sales and marketing communications, sales training, or product development required
- Experience in healthcare, biopharma, medical devices, or laboratory testing preferred
- Strong understanding of healthcare, biopharma, medical devices, or laboratory industry required
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
We are an equal opportunity employer and welcome applications from diverse candidates. Please submit your resume and cover letter to apply for this exciting opportunity.
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