Partner Marketing Strategist

2 weeks ago


CO United States First Western Trust Full time
Partner Marketing Manager

First Western Trust is seeking a skilled Partner Marketing Manager to drive co-branded campaigns, lead generation, and partner enablement. As a key member of our marketing team, you will play a vital role in delivering comprehensive solutions that exceed client expectations.

Key Responsibilities:
  • Develop and implement partner marketing plans that drive co-branded campaigns and lead generation.
  • Coordinate and manage joint events, webinars, case studies, and content creation with partners.
  • Work closely with the sales team to align partner marketing strategies with business goals.
  • Create partner-focused marketing materials such as brochures, product guides, training documents, and email campaigns.
  • Deliver partner enablement tools and resources to help them effectively communicate value propositions and drive sales.
  • Maintain a partner marketing calendar to track campaigns and key milestones.
  • Design and manage joint marketing campaigns, ensuring they are fully integrated and optimized for performance.
  • Track, analyze, and report on the effectiveness of partner marketing efforts, adjusting strategies as necessary.
  • Use metrics to measure campaign ROI and partner engagement, making data-driven decisions to improve outcomes.
  • Collaborate with internal teams including product marketing, sales, and business development to create integrated partner marketing strategies.
Requirements:
  • Strong understanding of partner ecosystems and channel marketing dynamics.
  • Proven ability to manage and grow partner relationships.
  • Experience developing and executing go-to-market strategies and joint marketing plans.
  • Excellent communication and presentation skills.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines.
  • Proficiency in marketing automation tools, CRM software, and analytics platforms.
What We Offer:

At First Western Trust, we pride ourselves on our culture of innovation, teamwork, and continuous learning. We are committed to providing our employees with the tools and resources they need to succeed, including ongoing training and development, a competitive compensation package, and a comprehensive benefits program.

Pay Range: $80,000 - $120,000/YR

Job Classification: Full-Time Exempt

Strong Bonus Potential

- 401(k) Plan with Match

- Paid Parking/Transportation Benefits

- Access to Training & Professional Development Programs

- Sponsorship for Obtaining Professional Certifications

- Flex Spending Accounts

- Health Savings Account

- Health & Wellness Benefits

- Paid Time-Off + Bank Holidays



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