Digital Marketing Strategist

We are seeking a talented Digital Marketing Strategist to join our team. In this role, you will be responsible for researching and analyzing market trends, with a focus on developing data-driven strategies to improve brand visibility and drive growth. You will manage SEO, blog content, digital advertising campaigns, and track their performance using analytics tools to deliver actionable insights.

Key Responsibilities:

• Conduct comprehensive market research and analyze customer behavior and competitor strategies.
• Perform SEO audits and implement strategies to enhance search engine rankings and organic traffic.
• Plan, write, and optimize blog content and other digital assets.
• Analyze key performance metrics from Google Analytics, social media platforms, and advertising campaigns to identify areas for improvement.
• Test, optimize, and report on digital marketing campaigns, focusing on conversions, website traffic, and engagement rates.
• Translate complex data sets into easy-to-understand reports, including graphs, tables, and actionable recommendations.
• Track and measure the ROI of online advertising campaigns across platforms, ensuring optimal performance.
• Collaborate with cross-functional teams to develop and execute innovative marketing campaigns.
• Stay up-to-date with digital marketing trends, tools, and best practices.

Requirements:

• Proven experience in digital marketing with a strong focus on market research and SEO.
• Hands-on experience with Google Analytics, Google Ads, and other media advertising platforms.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable recommendations.
• Strong writing skills with experience in creating engaging blog content.
• Familiarity with industry trends and regulatory requirements.
• Ability to work both independently and collaboratively within a team.
• Strong communication and presentation skills.

We are committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day. We embrace and celebrate diversity. Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Should you need assistance applying because of a disability, please respond to the recruiter with your accommodation request.

With a proven track record of innovation and research, we are pioneering the way in one of the fastest growing market segments in the country. CBD sales in the U.S. hit $5.3 billion in 2021, a massive number just after help-derived cannabinoids were federally legalized with the passage of the 2018 farm bill. The growth is only expected to accelerate, with two notable forecasts projecting a U.S. market of $15 billion to more than $20 billion by 2024 and 2025 respectively. We are looking for talented individuals to join our team and contribute to our success.