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Head of Product Marketing Strategy
2 months ago
This role is situated within the Configurable Mixed Signal Division (CMSD) of Renesas Electronics, which is part of our Analog & Connectivity sector.
The CMSD team is dedicated to the development and commercialization of advanced programmable mixed-signal solutions tailored for a variety of sectors, such as consumer electronics, telecommunications, computing, data centers, industrial applications, and automotive technology.
As a leader in the market, the CMSD team is renowned for the highly successful GreenPAK product line.This innovative platform allows clients to customize their products, significantly reducing both bill of materials (BOM) costs and development time.
The CMSD team is actively broadening its product offerings, which encompass high-performance analog intellectual properties, motor control solutions, and field-programmable gate arrays (FPGAs).Key Responsibilities:
Strategic Marketing Leadership:
Initiate and oversee marketing strategies for the introduction of new programmable mixed-signal products.
Formulate and implement detailed product marketing plans that align with corporate objectives and market dynamics.
Product Differentiation and Communication:
Articulate and convey impactful product positioning and messaging that sets our programmable mixed-signal solutions apart in the marketplace.
Market Entry Strategy:
Lead the market entry approach for new product launches, encompassing pricing strategies, distribution channels, sales support, and promotional activities.
Collaborate with sales teams to devise effective sales tactics and enhance customer acquisition and retention efforts.
Market Insights and Evaluation:
Conduct thorough market analysis and gather customer feedback to inform data-driven decisions and prioritize product development.
Client Relationship Management:
Establish and nurture robust relationships with key clients and partners.
Collect customer insights through surveys, interviews, and feedback sessions to guide product innovation and marketing strategies.
Team Leadership and Growth:
Guide and develop a team of product marketing professionals, offering mentorship, constructive feedback, and opportunities for professional growth.
Marketing Materials and Content Creation:
Supervise the production of marketing materials, including product datasheets, whitepapers, case studies, and presentations.
Performance Assessment and Reporting:
Define key performance indicators (KPIs) and metrics to evaluate the success of product marketing initiatives.
Monitor marketing outcomes, assess return on investment (ROI), and provide regular insights and reports to senior management.
