Ecommerce Manager

3 weeks ago

Green Bay, Wisconsin, United States Carnivore Meat Company Full time
Job Description

Carnivore Meat Company is seeking a highly skilled Ecommerce Manager to drive growth and optimize performance across our ecommerce sales channels. This role is responsible for managing day-to-day operations and strategic initiatives related to merchandising, product listing optimizations and SEO, promotions, conversion optimization, order fulfillment, and more.

Key Responsibilities:

  • Manage day-to-day activities across all D2C and B2B ecommerce platforms, including brand websites, Amazon, Chewy, and other 3rd party marketplaces.
  • Oversee ecommerce product catalog management, including new product setups, discontinuations, and optimizations across all ecommerce channels.
  • Develop and implement ongoing strategies to optimize product listings (titles, descriptions, images, keywords, etc.) for enhanced SEO and conversion optimization.
  • Support the planning and execution of promotional campaigns, including but not limited to discounts, new product launches, and seasonal events to drive sales and profitability.
  • Assist with eCommerce marketing initiatives across channels such as Amazon, Meta, TikTok, and more.
  • Manage brand storefronts on Amazon, Meta, TikTok, and other platforms, including seasonal improvements and catalog updates to align with brand and market trends.
  • Partner with the business operations team to coordinate customer order fulfillment and issue resolution for all D2C and B2B ecommerce channels and customers.
  • Partner with fulfillment and business operations teams to ensure adherence to shipping SLAs and maintain optimal inventory levels.
  • Reconcile promotions, credits, shortage claims, and account discrepancies, ensuring 100% accuracy.
  • Track, analyze, and report on key performance metrics to identify opportunities for growth and improvement.
  • Continuously optimize product listings via A/B testing to drive user experience and conversion rate improvements.
  • Collaborate with internal teams (brand, operations, customer service) to ensure seamless execution of ecommerce growth initiatives.
  • Manage the planning and execution of ongoing improvements to the D2C website, enhancing user experience and conversion rates.
  • Monitor brand protection and enforce MAP policies, working with third parties to remove unauthorized sellers.

Requirements:

  • Bachelor's degree in a relevant field from an accredited university or equivalent business experience.
  • 5+ years of experience managing and growing ecommerce channels.
  • Experience directly managing channels such as Amazon, eBay, Chewy or other third-party marketplace platforms required.
  • Experience managing D2C ecommerce platforms such as Shopify or BigCommerce required.
  • Excellent communication and interpersonal skills.
  • Ability to multitask and manage time effectively in a fast-paced environment.
  • Strong problem-solving skills and attention to detail.
  • Passion for pets and commitment to promoting high-quality pet food products.

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