Lead Designer

2 months ago

Green Bay, United States Vyper Industrial Full time

Open Position: Lead Designer

Salary: Depending on experience & qualifications

Benefits: PTO, Paid Sick Leave, Health Insurance, Dental Insurance, Vision Insurance, 401(k)

Retirement Plan, Group Life and Long Term Disability Coverage


ABOUT VYPER:

Here at Vyper Industrial, every member of our team is dedicated to excelling mentally,

physically, and emotionally. We believe in quality, integrity, and relentless perseverance. We

seek top talent—those who are driven to win and be their best. If you’re ready to embrace your

potential and join a passionate team, welcome home.


Dayne and Dylan Rusch started Vyper in 2020 from Dayne’s 400 sq. ft. apartment, having

grown up assisting their father in the garage, Chris Rusch, who was a legend in the metal

shaping industry. They witnessed firsthand the challenges posed by poorly made products and

the decline of American manufacturing. Determined to have a better future, they founded Vyper

Industrial with a mission to produce high-quality, American-made garage products and to create

thousands of jobs. With a focus on innovation and growth, our team is committed to achieving

market leadership.


OVERVIEW:

As Vyper continues to expand in the competitive landscape of eCommerce and increasing

brand recognition, we are seeking a Lead Designer who can elevate our brand's

storytelling and visual identity. This role is crucial for developing compelling content that

resonates with our audience and helps take Vyper’s brand recognition to the next level. The

Lead Designer will be an inspirational leader, collaborating closely with various teams to

ensure our marketing efforts are visually stunning and strategically sound. We’re looking for

someone who can dive into the creative process and drive innovation within the organization.


DAY-TO-DAY ACTIVITIES:

  • Collaborate with the creative team in developing and executing innovative marketing campaigns across digital and traditional channels.
  • Oversee the creation and optimization of Meta and Google Ads, email / sms campaigns and other promotional pieces to ensure alignment with overall marketing strategies.
  • Designing and optimization of our Amazon brand page to enhance visibility and sales.
  • Collaborate with the eCommerce team to design and enhance the Shopify storefront, ensuring a seamless user experience.
  • Strategize and design packaging designs that reflect the Vyper brand and resonate with our customers.
  • Working with 3D render files in Blender or similar software
  • Collaborate with the leadership team to create strategies for product launches, seasonal campaigns, and brand storytelling.
  • Foster a culture of creativity and collaboration within the team, encouraging new ideas and experimentation.
  • Stay current with industry trends and competitor analysis to keep Vyper's creative output ahead of the curve.
  • Manage the creative workflow, setting deadlines and ensuring timely delivery of projects.


WE EXPECT YOU TO HAVE:

  • Minimum 5 years of experience in a creative role, preferably within eCommerce or a related industry.
  • Proven experience designing ad, email and web content / creative
  • Bachelor’s degree in Graphic Design or a related field.
  • Strong portfolio showcasing innovative campaigns and creative work.
  • Proficiency in design software (e.g., Adobe Creative Suite) and familiarity with web design principles.
  • Excellent understanding of branding, visual storytelling, and digital marketing concepts.
  • Ability to develop and execute creative strategies that align with business objectives.
  • Strong communication skills, both verbal and written, with the ability to present ideas effectively.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

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