Senior Advertising Account Manager
6 days ago
We are seeking a seasoned and results-driven Account Executive to join our team at Deseret News Publishing Company. This is a dynamic, client-facing role that requires a proactive, sales-oriented professional who thrives in a fast-paced environment.
About the RoleThe Account Executive will play a pivotal role in managing existing client relationships while also identifying and securing new business opportunities. Success in this position means managing the full lifecycle of client accounts, including prospecting, closing, onboarding, strategic planning, execution, and performance measurement.
Key Responsibilities:- Serve as the primary point of contact for a portfolio of house accounts, building and nurturing relationships with clients to ensure satisfaction and retention.
- Understand client objectives and translate them into effective advertising strategies, coordinating with internal teams to ensure high-quality execution of campaigns.
- Conduct regular client meetings to provide updates, discuss strategies, and gather feedback on current and future campaigns.
- Identify and pursue new business opportunities within the market, expanding Hometown Media's reach by connecting with potential clients and demonstrating our value proposition.
- Prepare and deliver compelling presentations and proposals tailored to prospective clients' needs and industry trends.
- Collaborate with the creative and digital teams to ensure proposed solutions are feasible, innovative, and aligned with agency strengths.
- Oversee the development, execution, and optimization of campaigns for all assigned accounts, ensuring they are delivered on time and within budget.
- Monitor and report on the performance of campaigns, utilizing data analytics tools and metrics to assess the success of strategies and identify areas for improvement.
- Proactively address any issues that arise, ensuring campaigns meet client expectations and agency standards.
- Contribute to revenue growth by maintaining strong relationships with house accounts and successfully converting leads into new clients.
- Prepare regular reports for agency leadership on account performance, revenue growth, and client satisfaction.
To be successful in this role, you should have:
- Bachelor's degree in Marketing, Advertising, Business, or related field OR 2-4 years of experience in an account management or sales role, preferably within an advertising or marketing agency.
- Proven track record in managing client relationships and securing new business.
- Strong understanding of advertising, digital marketing, and branding principles.
- Excellent communication and interpersonal skills; ability to present confidently and build rapport with clients.
- Proficiency in CRM software and data analysis tools, such as Monday, Meta, and Google Analytics.
- Results-oriented mindset with the ability to work independently and manage multiple accounts simultaneously.
The estimated salary for this position is $80,000 - $110,000 per year, depending on experience and qualifications.
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