Director of Local Media Strategy

4 weeks ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Director, Local Tactical Planning

At Publicis Groupe, we are seeking a highly skilled and experienced Director, Local Tactical Planning to join our team. As a key member of our local media planning team, you will be responsible for overseeing the development and execution of local media tactical plans for assigned clients.

Key Responsibilities:
  • Develop and maintain strong client relationships as a strategic business partner
  • Gain a deep understanding of client business objectives, challenges, and opportunities
  • Develop and guide the tactical direction of client omni-channel marketing approaches
  • Oversee local media tactical plan development and budget
  • Present recommendations to account service and clients
  • Collaborate with internal stakeholders, clients, and external partners
  • Develop and present POVs on business-critical issues and trends in local markets
  • Lead the translation of insights into local strategies and tactics
  • Participate in new business pitches and assist in the development of junior team members
Requirements:
  • 9+ years of media planning experience, including 5 years in a management capacity
  • Strong working knowledge of local media
  • Demonstrated expertise in local strategic and tactical planning
  • Excellent interpersonal and management skills
  • Exceptional written and verbal communication skills
  • Computer skills in Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, MediaOcean, and Google Analytics
What We Offer:

At Publicis Groupe, we offer a dynamic and collaborative work environment, opportunities for professional growth and development, and a competitive compensation package.



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