Senior Product Marketing Manager
2 weeks ago
We are seeking a highly skilled Product Marketing Manager to join our team at Amazon. As a key member of our organization, you will be responsible for driving the marketing strategy of our B2C business, In-Garage Delivery.
Key Responsibilities- Develop and execute the marketing vision and strategy to drive awareness, consideration, and conversion of Amazon Key In-Garage Delivery
- Conduct customer research to understand pain points, develop segmentation and targeting, and create compelling positioning and messaging
- Collaborate with Product Management to develop A/B tests to advance acquisition
- Create go-to-market plans to launch new features and expand into new marketplaces
- Plan marketing initiatives and omni-channel campaigns, manage budget, and measure/report on performance
Our team is responsible for delivering packages securely inside a customer's garage, providing added protection when they are away. We've completed over 60MM in-garage deliveries worldwide and counting. Amazon Key serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping.
Requirements- Bachelor's degree
- 6+ years of product marketing experience
- Experience in leading customer research
- Strong verbal communication skills
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software launches
- Experience with customer segmentation, profiling, and targeting
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Experience leading A/B tests
- MBA preferred
Amazon is committed to a diverse and inclusive workplace. We offer a competitive salary, equity, sign-on payments, and other forms of compensation as part of a total compensation package. We also provide a full range of medical, financial, and/or other benefits.
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