Senior Marketing Manager, Global Segments
4 weeks ago
We are seeking a highly experienced Senior Campaigns Manager to join our team at Amazon Web Services. This role will be responsible for developing and executing integrated marketing campaigns that drive business growth and customer engagement.
Key Responsibilities- Develop and execute annual strategic marketing plans for campaigns, targeting specific audiences and geographies.
- Collaborate with cross-functional teams to co-develop targeting strategies and global solution campaigns that integrate global programs and associated content.
- Monitor and optimize campaign performance to goal, identifying areas for improvement and opportunities to scale successful initiatives.
- Lead the creation of integrated marketing plans and calendars based on business priorities, new content, and region needs.
- Manage strategic marketing execution aligned closely with go-to-market strategies, including emerging regions and localization.
- 6+ years of professional non-internship marketing experience.
- Experience creating and executing integrated marketing lead generation campaigns using tactics such as live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
- Experience using data and metrics to drive improvements and communicate results to senior leadership.
- Experience in audience segmentation and targeting, building, executing, and scaling cross-functional marketing programs, and A/B testing.
At Amazon Web Services, we offer a dynamic and inclusive work environment, competitive compensation, and a range of benefits, including flexible work hours, mentorship opportunities, and ongoing career growth and development. If you are a motivated and experienced marketing professional looking to join a leading cloud computing company, we encourage you to apply for this exciting opportunity.
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