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Senior Manager, Partnership Strategy and Development

2 months ago

Atlanta, Georgia, United States UNITED STATES SOCCER FEDERATION 1 Full time
Job Title: Senior Manager, Partnership Strategy and Insights

At the United States Soccer Federation, we are seeking a highly skilled and experienced Senior Manager, Partnership Strategy and Insights to join our dynamic team. This role will play a critical part in driving the growth of soccer in the United States through purpose-driven partnerships.

Job Summary:

The Senior Manager, Partnership Strategy and Insights will be responsible for developing and executing integrated commercial and marketing platforms to anchor large-scale national partnerships with blue-chip brands. This individual will spearhead the development of go-to-market partnership strategies for prospective partners, as well as support the Partnership Marketing team in driving additional value for our current roster of corporate sponsors.

Key Responsibilities:
  • Provide direction and insight for partnership sales teams to execute against high-value, multi-year partnerships
  • Develop powerful sales narratives in collaboration with the Head of Insights and Visual Designer
  • Work with the Senior Director to shape partnership strategy, communication approach, and benchmark valuations for new and existing clients
  • Support sponsorship sales and renewal processes through the creation of insights-based proposals demonstrating partnership approach and value proposition
  • Support Partnership Development and Partnership Marketing in delivery and presentation of priority enterprise new business, renewal, and upsell opportunities to clients
  • Spearhead the asset development and management process, working closely with key internal stakeholders for alignment
  • Collaborate with key internal stakeholders, cross-functional teams, and external resources to develop new growth platforms
  • Collaborate with content/marketing to ensure alignment between platforms and supporting media
  • Spearhead creative working groups to develop and value new assets, maintaining a balance across new business, upsells, and renewals
  • Generate new, unique exposure opportunities and platforms for US Soccer prospects and partners sponsors in alignment with The Federation and brand priorities
  • Learn and understand all phases of partnership prospect's marketing objectives and present partner solutions recommendations consisting of ownable platforms, content ideas, and thought-starters
  • Drive platform development as a federation-wide priority and bring cross-functional stakeholders into the process for greater collaboration
  • Build insight- and data-driven strategies to help partners drive revenue, fan growth, and organizational acceleration
  • Support Senior Director in leading consistent meetings with internal stakeholders to review progress, provide updates, and vet any partner requests
  • Work with Consumer Insights and Partnership Development to develop pricing strategy for existing platforms and new sellable assets
  • Manage all project elements, including timelines and deliverables
  • Support Federation-wide platform initiatives from a commercial standpoint
  • Be a student of sports sponsorship programs and assets to be at the forefront of developing new sponsorship platforms
  • Maintain a strong understanding of federation KPIs to develop key strategies and initiatives to achieve long-term and annual goals
  • Support Partnership Development during the sales process
  • Ensure Partnership Development priorities are being met and considered during the annual federation strategic planning process
  • Manage workflow and timelines of projects and communicate efficiently with internal teams
Requirements:
  • Bachelor's degree
  • 6-8 years' experience in sports or partnership innovation roles (either with a property, an agency, or at a brand in a similar role)
  • Significant experience in sponsorship, brand, or marketing strategy
  • Comfort with consumer insights tools and data with an ability to connect insights to actions
  • Familiarity with industry agencies and data/research providers
  • Experience working in cross-functional environments with several stakeholders
  • Capable of working in fast-paced and demanding environments
  • Must be able to connect 'micro' details to the 'macro' vision and mission
  • Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Desired Qualifications:
  • Passion for soccer
  • A proven innovation track record with strong industry and third-party relationships and alliances
  • Demonstrated strategic hustle and work ethic with diversity of thought
  • Proven track record of constructing sophisticated platforms and partner solutions
  • Show innate curiosity, proactive thinking, and ability to think creatively when planning strategy, considering partner objectives and new growth processes
  • Experience advising brands or rights holders on corporate sponsorship strategy, measurement analytics, and/or strategic decision-making
  • Excellent presentation, communication, and interpersonal skills
  • Experience in sports properties (team or league side)
  • Experience working with multi-disciplinary teams and external agencies finding and having to connect insights to inform and optimize partnerships and campaigns
  • Knowledge and expertise in the sports property, entertainment, or events space
  • Proven track record of innovation experience, taking high-level conceptual-creative ideas from inception to execution
  • Familiarity with the media space, inclusive of social and digital content strategy and distribution
  • Ability to story-tell, collaborate to build presentation materials, and present to senior-level audiences

We are an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law.

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.