Brand Manager, Beverage Industry
5 days ago
We are seeking a highly skilled Brand Manager to join our team at Butterball, LLC. As a key member of our Consumer Packaged Goods business, you will be responsible for developing and executing core business strategies to drive growth and profitability.
Key Responsibilities:- Manage marketing mix elements to refine product offerings and identify sales opportunities
- Collaborate with cross-functional partners to lead multiple project teams
- Ensure consistent brand messaging and positioning across all marketing channels
- Formulate and execute annual marketing plans to maximize profitability and brand growth
- Oversee the design and quality of Consumer Packaged Goods products to meet brand standards
- Analyze syndicated data to anticipate trends and drive new product development
- Establish strategic direction through briefs for media planning, custom research, public relations, packaging, and promotions
- Partner with stakeholders to ensure category consumer communications are effective and aligned with target audience needs
- Assess creative concepts and media plans against strategic briefs
- Manage A&P budget to maximize short-term and long-term business growth
- 4+ years of experience in brand management, marketing, or a related field
- Prior work experience in industries such as Manufacturing, Food Manufacturing, or Retail is preferred
- Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent preferred
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
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