Brand Strategist

Butterball, LLC, a leading food manufacturer, is seeking a skilled Brand Manager to drive business growth and brand development. Located in the Raleigh-Durham area, our company offers a diverse range of career opportunities and paths.

The Brand Manager will collaborate with the Director of Brand Management to develop and execute core business strategies for the Consumer Packaged Goods business. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories.

• Formulate and execute annual marketing plans to maximize profitability and brand growth.
• Oversee the design and quality of Consumer Packaged Goods products to meet brand standards and fulfill the brand promise.
• Analyze syndicated data to anticipate trends, assess strategic implications, and drive new product development.
• Lead collaboration with R&D and cross-functional teams on line extensions and continuous product improvement.
• Direct category management efforts to identify opportunities and assess threats, reinforcing the company's position as a leader in the protein industry.
• Establish strategic direction through briefs for media planning, custom research, public relations, packaging, and promotions.
• Partner with stakeholders to ensure category consumer communications are effective and aligned with target audience needs.
• Assess creative concepts and media plans against strategic briefs, managing their execution to ensure alignment with brand goals.
• Foster strong relationships with business management and sales teams by preparing impactful sales presentations and participating in sales calls.
• Collaborate with Business Managers and Finance to review sales and financial data, identifying customer issues and opportunities.
• Manage A&P budget, maximizing short-term and long-term business growth with strategic investments.

• Excellent written and verbal communication, presentation, and interpersonal skills.
• Creative problem-solving abilities and strategic mindset to champion initiatives with the company's growth goals and brand equity.
• Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives.
• Experienced in profit and loss analysis and management.
• Well-versed in analyzing data to derive insights and make informed recommendations.
• Expertise in digital marketing and social media strategy.
• Adept at creating professional presentations that effectively communicate strategic objectives.
• Versatile in designing and managing consumer research projects.
• Competent in managing consumer budgets to maximize returns.
• Effectively advocates for new initiatives, securing necessary buy-in to gain full organizational support.
• Demonstrated project management and cross-functional leadership skills.
• Familiarity with product development and go-to-market strategies.
• Skilled in evaluating creative concepts and execution based on creativity, strategic alignment, and consumer impact.

• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent preferred.
• 4+ years of experience in brand management, marketing, or a related field is required.
• Prior work experience in industries such as Manufacturing, Food Manufacturing, or Retail is preferred.

• Work is performed in an office environment with telephones, personal computers, and printers.
• Sedentary position, with occasional lifting of less than 25 pounds.
• May require standing less than or equal to 1/3 of the day.
• Ability to collaborate virtually with stakeholders across multiple time zones.
• Willingness and ability to travel up to 25% of the time.

Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.