Brand Manager

3 weeks ago


Fort Wayne, Indiana, United States Summit Outdoors Full time
Job Title: Brand Manager

Summit Outdoors is seeking a highly skilled Brand Manager to join our team. As a key member of our marketing department, you will be responsible for driving sales and profit growth of designated brands and product portfolios.

Key Responsibilities:
  • Develop and execute strategic marketing plans to achieve corporate financial, volume, and share goals.
  • Manage and analyze brand performance, target consumers, channels, customers, and competition to inform marketing decisions.
  • Collaborate with sales teams to create and execute marketing campaigns across multiple channels.
  • Manage product portfolio lifecycle, including new product enhancements and end-of-life SKU rationalization.
  • Establish business case recommendations for marketing and product enhancements.
  • Develop and administer budgets, schedules, and performance standards.
  • Monitor and analyze marketing campaigns to identify trends and opportunities to increase market share.
  • Develop sales materials for customer presentations and ongoing education.
  • Build and maintain relationships with industry partners, influencers, and media outlets.
Requirements:
  • Bachelor's degree in Marketing, Science, Business, or a related field.
  • 5-7 years of experience in DTC marketing, Brand or Product Management, or a combination of education and experience.
  • Passion for the hunting/outdoor lifestyle and/or water treatment and irrigation products is a plus.
Working Conditions:
  • 40 hours per week.
  • Up to 30% seasonal travel.

Summit Outdoors offers an exceptional work environment with work/life balance, an outstanding benefits package, and opportunities for career development. Our culture is unique with a blend of determined focus, wellness, fitness, and family.


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