Digital Marketing Specialist

2 weeks ago

Carlsbad, United States Hospice Full time

At Hospice of the North Coast, we believe in a fusion of passion and purpose. Our dedicated employees understand that true compassion leads to services that set the industry standard. We take pride in the knowledge that our commitment to compassionate care creates a lasting impact, and we consider ourselves fortunate to be part of a unified family sharing in this commitment. Every day brings us the honor of learning, the opportunity to grow, and the privilege of helping others. At HNC, it's all about having a Heart to Serve Others

We are currently searching for a Digital Marketing Specialist to join our team. Ideally, you bring 3-5 years of experience in branding strategy, digital media, marketing campaigns, and content creation for the hospice or healthcare industry. The ideal candidate will embody a strategic mindset, be passionately driven by purpose, and possess a genuine love for marketing. This person will play a crucial role in effectively marketing the HNC brand. Bilingual proficiency in English and Spanish is a plus, but not required.

If you are driven by passion, eager to make a meaningful impact, and possess the skills to excel in healthcare marketing, we invite you to be a part of our dynamic team at HNC. Join us in bringing heart-centered service to our community.

Qualifications:

  • Bachelor's degree in business administration, marketing, or related field
  • At least three (3) years' experience in marketing for the health care industry, preferably in hospice care operations.
  • Good communication skills, negotiation skills, and public relations skills.
  • Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job
  • Bilingual proficiency in English and Spanish is a plus, but not required.
  • Other: Must have reliable transportation, valid driver's license and auto insurance.

The following core competencies are essential:

  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software.
  • Experience with visual communication principles.
  • Familiarity with web design and content management systems.
  • Excellent analytical and project management systems skills.

If you are enthusiastic about contributing to a dynamic team and making a positive impact in the community by effectively marketing our palliative and hospice services, we invite you to apply.

Summary of Major Functions:

  • Design digital media campaigns aligned with organizational goals
  • Coordinate the creation of digital content (e.g. website, blogs, press releases, email blasts and podcasts)
  • Manage end-to-end digital projects
  • Establish our web presence to boost brand awareness
  • Maintain a strong online company voice through social media, creating and managing Social Media Ads
  • Collaborate with different team members to coordinate our marketing, advertising and promotional activities.
  • Stay up to date with digital media developments

EXCELLENT BENEFITS PACKAGE INCLUDES:

**Health insurance coverage, Medical/Dental/Vision 100% paid by employer

**Matching 401K plan

**Free Life Insurance/LTD plan

**Continuous professional and clinical training

**Generous PTO accrual

**Holiday Pay

**EAP - Employee Assistance Program

**Small service area - 25-mile radius

Hospice of the North Coast is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class"), including, but not limited to, veteran status, race, color, sex, religion, gender identity, national origin or disability status.

Disclaimer: For all our employees, we conduct pre-employment drug and physical tests, as well as background checks that include criminal records, employment history, education verification, and an OIG exclusion review.

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