Director of Merchandise Strategy
3 days ago
About Good American
Good American is a pioneering fashion brand that redefines the concept of inclusivity in fashion. By offering high-quality designs in all sizes, from 00 to 32, we empower women to feel confident and sexy regardless of their size or shape. Our mission is to challenge industry norms and provide a platform for all women to celebrate their bodies.
The Role
We are seeking an experienced Director of Merchandise Strategy to lead our merchandising efforts and develop a product strategy that meets or exceeds sales volume and customer expectations for all selling channels. As a key member of our team, you will be responsible for steering the merchandising journey from crafting seasonal line plans to ensuring final product execution aligns with our desired consumer on-floor experience.
Responsibilities:
- Develop and execute a comprehensive product merchandising strategy utilizing data-driven approaches to analyze customer behavior and develop consumer-centric product strategies and experiences across all channels.
- Monitor market and internal trends to ensure our merchandising strategy remains competitive and consumer-centric.
- Conduct market research to identify opportunities for growth and improvement in our product category portfolio.
- Maintain the integrity of key items/franchise through lifecycle management.
- Collaborate with cross-functional teams, including design, marketing, production, and sales to ensure alignment and consistency from product strategy to messaging and positioning.
- Continuously evaluate and improve processes and workflows to increase efficiency and productivity within the department.
- Provide merchant leadership and mentorship to foster a supportive, productive, and highly collaborative team environment.
Requirements:
- Minimum of 7-10 years of merchandising experience.
- Possess a combination of strategic vision and operational know-how with a customer-focused attitude.
- Ability to work collaboratively with cross-functional teams while managing multiple priorities in a fast-paced environment.
- Excellent analytical skills and a good understanding of omnichannel retail and wholesale business.
- Enterprise leadership with proven talent management and development.
- Refined taste level and ability to forecast consumer trends.
What We Offer:
- $120,000 - $150,000 per year, based on experience.
- A dynamic and inclusive work environment that values diversity and promotes innovation.
- Ongoing professional development and training opportunities.
- A chance to work with a leading brand in the fashion industry.
How to Apply:
Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you
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