Senior Director of Sales Messaging

1 week ago


Florham Park, New Jersey, United States ADP - Automatic Data Processing Full time
Job Description

ADP is seeking a highly skilled Senior Director of Sales Messaging to join our team. In this role, you will be responsible for developing and implementing a comprehensive sales messaging strategy that aligns with our company's goals and objectives.

Key Responsibilities:
  • Develop and maintain a broad, standardized message across all sales and business units
  • Create value messaging foundation to support all sales messaging asset creation
  • Build subset messaging by Product, Persona, and Segment across all BU's and align overall value prop and insights to differentiators
  • Provide standardized buyer engagement best practices through messaging soft skills, methodology, presentation decks, messaging assets, and email outreach
  • Build out a generative value messaging strategy to support our modern seller initiatives that will drive the quality and personalization of messaging provided through ADP GenAI platforms and technology
  • Create a database of messaging to support the Zone and all GenAI functionality
  • Work with prompt builders to train GenAI how to mimic best-in-class sales messaging following our Corporate Visions methodology
  • Inspect and audit all GenAI messaging to ensure proper personalization and manage seller feedback on GenAI messaging
  • Work with Communications team to lead sales messaging protocol on market alerts or triggers
  • Curate internal and external insights/trends to support sales such as ADP Research, Vertical, and CI Insights, and 3rd-party research and incorporate into the Modern Seller flow of work
  • Leverage conversation intelligence tools like Gong to identify messaging opportunities for sellers based on buyer interaction
  • Identify and build reporting to track the impact of messaging through email, content, conversation, account planning, proposals, and opportunities
Requirements:
  • 7+ years in Sales or Sales Operations
  • Experience in Messaging, Methodology Best Practices, and Sales Process Techniques
  • Experience with SFDC, Gong, Sales Engagement Platforms, Seismic, and Zoom Info
  • Proven track record of driving success in large-scale operations in a matrix environment
  • Excellent communication, project management, planning, and time management skills
  • Collaborative approach to work


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