Ecommerce Marketing Data Strategist
2 days ago
At HSAD North America, we are seeking an Ecommerce Marketing Data Strategist to join our team. This role is responsible for cross-channel analysis of online and retail media program metrics.
Main Responsibilities- Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
- Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
- Study and analyze retail media metrics to report and evaluate on performance.
- Stay up-to-date on current promotions, go-to-market plans, and products to be able to read the retail media data and make recommendations based on understanding the total business.
- Develop best practice checklists and guidelines for marketing activities across all media channels to ensure highly efficient campaigns.
- Work closely with content teams to both optimize premium content as well as prioritize execution to maximize returns.
- Proactively monitor and track campaign performance for optimizing performance.
- Provide professional reports to leadership based off evaluating the media and online data.
- Analyze competitive data to make sure we stay ahead of trends, pacing, and category leadership.
- Prior work experience with a retailer or e-retailer with retail media.
- Prior experience in consumer electronics or durable goods, digital marketing, and/or eCommerce environment.
- Extremely entrepreneurial, passionate about the consumer experience, and savvy about managing business goals.
- Strong interpersonal and relationship management skills & ability to work with cross-functional teams.
- Self-motivated and resourceful with a creative mindset to develop attractive promotional ideas plus the ability to execute them.
- Knowledge of online marketing tactics (SEO, SEM, Email, etc.).
- Excellent communication and presentation skills.
- Ability to work under pressure and deadlines; and must be able to manage multiple projects/priorities.
- Ability to adapt to a fast-paced, collaborative environment.
- Minimum 5-10 years related experience in digital marketing or eCommerce.
The estimated salary for this position is $120,000 - $150,000 per year, depending on experience and qualifications.
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