Ecommerce Marketing Data Strategist

2 days ago


Englewood Cliffs, New Jersey, United States HSAD North America Full time
About the Role

At HSAD North America, we are seeking an Ecommerce Marketing Data Strategist to join our team. This role is responsible for cross-channel analysis of online and retail media program metrics.

Main Responsibilities
  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
  • Study and analyze retail media metrics to report and evaluate on performance.
  • Stay up-to-date on current promotions, go-to-market plans, and products to be able to read the retail media data and make recommendations based on understanding the total business.
  • Develop best practice checklists and guidelines for marketing activities across all media channels to ensure highly efficient campaigns.
  • Work closely with content teams to both optimize premium content as well as prioritize execution to maximize returns.
  • Proactively monitor and track campaign performance for optimizing performance.
  • Provide professional reports to leadership based off evaluating the media and online data.
  • Analyze competitive data to make sure we stay ahead of trends, pacing, and category leadership.
Requirements
  • Prior work experience with a retailer or e-retailer with retail media.
  • Prior experience in consumer electronics or durable goods, digital marketing, and/or eCommerce environment.
  • Extremely entrepreneurial, passionate about the consumer experience, and savvy about managing business goals.
  • Strong interpersonal and relationship management skills & ability to work with cross-functional teams.
  • Self-motivated and resourceful with a creative mindset to develop attractive promotional ideas plus the ability to execute them.
  • Knowledge of online marketing tactics (SEO, SEM, Email, etc.).
  • Excellent communication and presentation skills.
  • Ability to work under pressure and deadlines; and must be able to manage multiple projects/priorities.
  • Ability to adapt to a fast-paced, collaborative environment.
  • Minimum 5-10 years related experience in digital marketing or eCommerce.

The estimated salary for this position is $120,000 - $150,000 per year, depending on experience and qualifications.



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