Product Marketing Executive

2 weeks ago


Springville, New York, United States Winsmith Full time
Job Title: Marketing Manager

At Winsmith, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing product marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Develop and execute product marketing plans that meet business objectives and drive revenue growth.
  • Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure alignment and effective execution of marketing strategies.
  • Develop and maintain digital marketing and social media visibility to engage with customers and promote products.
  • Identify and develop relationships with key distributors and OEM customers to drive product development and partnership growth.
  • Conduct market research and analysis to identify emerging trends and opportunities for business growth.
  • Develop and manage pricing strategies to ensure profitability and growth.
  • Develop and maintain online content, including product specifications, technical drawings, and competitive cross-references.
  • Develop and implement branding strategies to maximize business long-term growth.
Requirements:
  • Bachelor's degree in marketing, mechanical engineering, or related field.
  • Master's degree in business administration or related field preferred.
  • 3-5 years of experience in product marketing, sales, or related field.
  • Proven experience in industrial applications and product marketing.
  • Strong analytical and problem-solving skills, with ability to communicate effectively with cross-functional teams.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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