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Customer Relationship Management Specialist
2 months ago
KREWE, a distinguished high-fashion eyewear brand rooted in the vibrant culture of New Orleans, is on the lookout for a Customer Relationship Management Specialist to enhance our engagement with customers through innovative Email and SMS marketing strategies. Our brand, established in 2013, has made a significant mark in the eyewear industry with a diverse range of meticulously crafted sun and optical frames.
As we continue to expand our reach, this role will be pivotal in developing and executing campaigns that foster customer acquisition, retention, and loyalty across our eCommerce and retail channels.
Key Responsibilities:
- Manage the planning and execution of Email and SMS campaign calendars for eCommerce, retail, and special events.
- Develop compelling campaign content and calls-to-action, collaborating with creative teams to ensure alignment with best practices and performance metrics.
- Oversee the administration of our CRM systems, maintaining an accurate and compliant customer database.
- Work closely with marketing teams to align CRM strategies with overall business objectives.
- Analyze campaign performance and leverage insights to enhance future marketing efforts.
- Design and implement strategies for subscriber growth across various digital platforms.
- Conceive and execute loyalty programs aimed at increasing customer lifetime value.
- Generate regular reports to monitor key performance indicators related to campaign effectiveness.
Qualifications:
- 3-5 years of experience in CRM management or related fields within a direct-to-consumer environment.
- Bachelor's Degree in Marketing, Business, or a related discipline.
- Demonstrated ability to manage digital projects and engage with senior stakeholders effectively.
- Exceptional organizational and presentation skills, with a knack for simplifying complex information.
- Proficient in CRM software, preferably Klaviyo, and other marketing automation tools.
- Strong understanding of personalization and segmentation strategies in marketing.
- Able to thrive in a dynamic and fast-paced environment.
- Excellent analytical capabilities with experience in data segmentation.
- Familiarity with data privacy regulations and their implications for CRM practices.
Benefits:
- Competitive salary range based on experience.
- Comprehensive health plans including medical, vision, and dental coverage.
- Retirement savings options and wellness benefits.
- Paid parental leave and generous time-off policies.
- Employee discounts on KREWE products.
Diversity Commitment:
KREWE is dedicated to fostering an inclusive workplace where all individuals can thrive. We are proud to provide equal employment opportunities without discrimination based on any protected characteristic.
