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Marketing Automation Specialist

2 months ago

Carson City, Nevada, United States Go To Services Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at GoTo. As a key member of our marketing team, you will be responsible for executing and monitoring marketing campaigns and nurture flows, developing database segmentation, and identifying areas for improvement.

Key Responsibilities
  • Execute and monitor marketing campaigns and nurture flows using email and in-product messaging.
  • Develop database segmentation to drive automation touchpoints and create tailored campaign experiences for specific market segments.
  • Monitor and report on program and ecosystem health, ensuring systems are operating correctly and reporting on automation performance and impact.
  • Identify areas for improvement and develop automation-focused testing opportunities to enhance campaign results and meet KPIs.
Requirements
  • Bachelor's degree in a relevant field.
  • 2+ years of experience in marketing, operations, or marketing automation platforms (preferably Marketo).
  • Strong attention to detail and ability to multitask in a rapidly changing environment.
About GoTo

At GoTo, we value diversity and inclusion, creating a thriving and dynamic work environment where everyone can contribute and thrive. We offer comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide.

Learn more about our commitment to diversity and inclusion and our benefits package.