Audience Insights and Ad Tech Analyst

3 days ago


Dearborn, Michigan, United States Experis Full time

We are seeking a highly skilled Audience Insights and Ad Tech Analyst to join our team at Experis in the automotive industry.

This is an excellent opportunity for a professional with experience in dynamic content, media delivery, and audience creation tools to work with cutting-edge technology and tools.

The ideal candidate will have 3+ years of experience working with Tier 1, 2 or 3 Automotive or equivalent franchise retail, and be proficient in reporting tools such as Google Analytics and Advertising Suite, Adobe Analytics and Advertising Suite, and relational databases.

You will also have experience with data segmentation and audience targeting strategy, and be able to devise audience types and determine appropriate attributes to include in audiences to meet marketing strategies and objectives.

In this role, you will understand media buying process, optimization tactics, and audience attribution throughout a consumer journey; including Paid Search, Online Advertising, Social Media, Websites, Leads, and Sales.

The salary for this position is estimated to be around $95,000 per year, based on national averages and taking into account the location and requirements of the job.

The benefits package includes competitive pay, great work-life balance, and opportunities for growth and advancement within the company.



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