Paid Search Specialist
4 weeks ago
Comoto Holdings is a leading omnichannel platform in the powersports aftermarket-products industry, dedicated to advancing the experience of powersports enthusiasts worldwide.
As a Paid Search Specialist, you will be responsible for executing paid marketing channels driving Comoto's revenue and new customer acquisition goals. Reporting to the SEM Manager, you will primarily focus on the execution of Paid Search/Shopping channels.
Our ideal candidate is an analytical thinker with experience in Paid Search/Shopping and a curiosity to continuously improve their skills. You will have a proven track record of successful campaign execution from start to finish and the opportunity to support Comoto's larger media mix, including Display/Media/Video, Social Media.
Key Responsibilities:- Building and maintaining a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles' ever-expanding catalog of premium gear and parts.
- Executing ad/copywriting testing to find the perfect message that resonates with every moto enthusiast's heart.
- Learning complex Paid Search & Shopping bid management strategies to take results to the next level.
- Managing day-to-day campaign pacing of multimillion-dollar budgets.
- Optimizing the Paid Search/Shopping portfolio daily to boost star performers and cut underachievers.
- Driving aggressive revenue growth across Performance channels.
- QA of own workflow, ad copy, audience management, campaign builds, etc., as well as review of teammates' work to ensure a positive customer-facing experience.
- Active participation and management of vendor/platform relationships.
- Mastery of Paid Search / Shopping management to take the driver's seat.
- 2-5 years working in Search Engine Marketing and/or Shopping.
- Retail/eCommerce domain experience.
- Experienced manager of large-scale Paid Search and Shopping accounts in Google AdWords and other Engines.
- End-to-end campaign management (planning, launch, testing, experience with 3rd party bid management tools).
- Expertise working with 3rd party Paid Search and/or Shopping management platforms.
- Strong analytical and problem-solving skills.
- Proficiency with Web Analytics tools.
- Advanced Excel (e.g., pivot tables, macros, complex formulas).
- Experience addressing Marketing Analytics challenges like attribution, media mix modelling, cross-device reporting.
- Experience in Display, Video, and Paid Social campaign management.
- Database (e.g., Access) and/or BI Visualization (e.g., Qlik, Tableau) working knowledge.
- SQL, Adwords scripting, or other coding languages.
- Motorcycle, ATV, and/or UTV enthusiast (not a requirement).
This is a hybrid position based in Philadelphia that will require 3 days per week in the office. All your information will be kept confidential according to EEO guidelines.
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