Paid Search Specialist

4 days ago


Philadelphia, Pennsylvania, United States Comoto Full time
Comoto Holdings: Paid Search Specialist

Comoto Holdings, a leading omnichannel platform in the powersports aftermarket-products industry, is seeking an experienced Paid Search Specialist to join its Performance Marketing team. This hybrid position is based in Philadelphia and requires 3 days per week in the office.

Job Summary

The Paid Search Specialist will be responsible for executing Paid Search/Shopping channels, building and maintaining a large keyword & Shopping product group portfolio, and managing day-to-day campaign pacing of multimillion-dollar budgets. The ideal candidate will have a proven track record of successful campaign execution, analytical thinking, and problem-solving skills.

Key Responsibilities
  • Build and maintain a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles' ever-expanding catalog of premium gear and parts.
  • Execute ad/copywriting testing to find the perfect message that resonates with every moto enthusiast's heart.
  • Learn complex Paid Search & Shopping bid management strategies to take results to the next level.
  • Manage day-to-day campaign pacing of multimillion-dollar budgets.
  • Optimize the Paid Search/Shopping portfolio daily to boost star performers and cut underachievers.
  • Drive aggressive revenue growth across Performance channels.
  • QA own workflow--ad copy, audience management, campaign builds, etc.--as well as review of teammates' work to ensure a positive customer-facing experience.
  • Active participation and management of vendor/platform relationships.
  • Master Paid Search / Shopping management to take the driver's seat.
Requirements
  • 2-5 years working in Search Engine Marketing and/or Shopping.
  • Retail/eCommerce domain experience.
  • Experienced manager of large-scale Paid Search and Shopping accounts in Google AdWords and other Engines.
  • Strong analytical and problem-solving skills.
  • Highly detail-oriented individual who can manage multiple projects.
  • Ability to articulate clearly and effectively.
  • Self-starter, able to learn new processes, programs, and tools quickly.
  • Thrive in a high-energy, collaborative, team-oriented environment.
Preferred Qualifications
  • Experience in Display, Video, and Paid Social campaign management.
  • Database (e.g., Access) and/or BI Visualization (e.g., Qlik, Tableau) working knowledge.
  • SQL, Adwords scripting, or other coding languages.
  • Motorcycle, ATV, and/or UTV enthusiast (not a requirement).

Comoto Holdings is an equal opportunity employer and welcomes applications from diverse candidates. All information will be kept confidential according to EEO guidelines.



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