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Vice President of Marketing

2 months ago

Irvine California, United States TORKLAW Full time
Confidentiality Notice: All applicants and applications will remain confidential.

Position Overview:
This role is essential for a strategic leader who will be instrumental in enhancing our firm's marketing initiatives and overall brand presence.

About TorkLaw:
TorkLaw is a dynamic and innovative legal firm dedicated to providing exceptional representation to individuals affected by the negligence of others. Our team is composed of skilled and compassionate professionals committed to advocating for our clients' rights and interests.

Key Responsibilities:
  • Formulate and execute comprehensive marketing strategies that align with the firm's objectives and elevate its market visibility.
  • Lead and develop the marketing department, fostering a team of marketing specialists.
  • Oversee substantial budgets for both traditional and digital marketing channels, ensuring effective allocation for maximum impact.
  • Drive our digital marketing efforts, including SEO, PPC, social media, and content marketing, to boost lead generation and enhance online presence.
  • Innovate client engagement through creative community and event marketing initiatives.
  • Analyze market trends and marketing data to continually refine our marketing strategies and improve performance.
  • Collaborate across departments to integrate marketing strategies with overall business goals.

Core Values:
At TorkLaw, we are guided by our core values, which include:
  • Radical Authenticity: Being true to ourselves and transparent with our clients and partners.
  • Relentless Pursuit of the Win: Achieving outstanding results through focused performance.
  • Growth Mindset: Committing to continuous learning and development.
  • Ownership: Taking responsibility for our actions and work.
  • Results Driven: Prioritizing outcomes over effort.
  • Respect for Each Other: Supporting one another with kindness and respect.
  • Unwavering Integrity: Upholding strong ethics and honesty.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is preferred.
  • Over 8 years of proven marketing leadership experience, preferably in a professional services or legal environment.
  • Strong expertise in digital marketing with a track record of enhancing online visibility and lead generation.
  • Experience managing traditional media and advertising budgets effectively.
  • Excellent leadership skills with a history of building and mentoring teams.
  • Data-driven approach with the ability to translate analytics into actionable marketing strategies.
  • Strong interpersonal and communication skills for effective collaboration with diverse teams.
  • Experience managing budgets exceeding $3 million.

Benefits:
In addition to a competitive salary, this position offers:
  • 12 paid holidays annually
  • 10 days of paid vacation annually
  • 10 days of sick leave annually
  • Medical insurance
  • 401(k) with a 4% fully vested safe-harbor company match
  • Communications stipend for remote employees
  • Training and continuing education budget
  • Regular firm events (team building, celebrations, etc.)
  • Laptops replaced every 3 years, with the option to keep the work laptop after 3 years.

Note: TorkLaw is a multi-state employer, and any salary range provided may not be applicable in all states. Any offer made to a successful candidate will depend on various factors, including experience, education, and location.