Senior Marketing Associate, North America
2 weeks ago
We're Bluecrux, a value chain consulting and technology company founded in 2011. Our mission is to transform supply chains into smart, efficient, and fully integrated value chains. We believe that true collaboration leads to innovation, by converging knowledge and customer ambition at the intersection of expertise and technology.
Our TeamWe're a community and a movement built at this intersection, which we call 'the Cutting X.' Our client portfolio includes some of the world's largest companies, including Johnson & Johnson, GSK, Roche, Bridgestone, AkzoNobel, Beiersdorf, Oatly, and many more. Our global presence spans Europe and the US, with a strong desire to work closely with our clients.
About the RoleWe're seeking a strategic and hands-on US Senior Marketeer to play a key role in developing and executing comprehensive marketing initiatives for the US market and our Binocs business unit. This role is crucial in defining and driving our marketing strategy, ensuring alignment with our overall business objectives, and fostering strong relationships with key stakeholders.
Key Responsibilities:- Develop and execute a comprehensive marketing strategy for the US market and Binocs business unit, building on the foundation established by the EU marketing team.
- Design and launch innovative marketing campaigns, identify key events, strategize PR efforts, and contribute to go-to-market (GTM) plans.
- Manage and optimize the marketing budget for the specific business units.
- Provide strategic insights into the US market, effectively adapting and localizing strategies from the EU team to fit the US context.
- Foster and maintain strong relationships with key stakeholders, ensuring effective communication and marketing KPIs to measure success and identify opportunities for continuous improvement.
- Report progress in management meetings and collaborate with the EU marketing team to align and execute the marketing plan.
- Work closely with sales, customer success, and product teams to ensure alignment and support of marketing efforts.
- Analyze market trends and customer insights to inform and adjust marketing strategies.
- Evaluate the effectiveness of marketing campaigns, adjusting strategies as necessary to maximize impact.
- Collaborate with the global marketing team to ensure consistency and leverage best practices, contributing to Bluecrux's overall growth and success.
- Demonstrate a hands-on mentality by actively creating video content, supporting sales teams at events, and handling various tasks to achieve marketing goals.
- Strength of relationships with key stakeholders.
- Execution of the marketing plan and achievement of deliverables.
- Contribution to commercial growth, revenue generation, and pipeline development.
- Proactiveness and ability to go beyond obvious marketing activities.
We offer a dynamic team environment, growth and development opportunities, career advancement, and an inclusive and friendly culture. Our benefits package includes a competitive compensation package, annual performance-based bonus, 12 holidays and 26 days of Paid Time Off (PTO), company closure between Christmas and New Year's, highly competitive health insurance, and more.
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