Digital Marketing Specialist-BUI

4 days ago

Scottsdale, Arizona, United States D.R. Horton Full time

About the Role:

D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a skilled Digital Marketing Specialist to join its team. The ideal candidate will be responsible for designing, creating, and delivering marketing-related content that supports the company's marketing activities.

Key Responsibilities:

  • Develop and maintain content for all D.R. Horton social media initiatives, including Facebook, LinkedIn, and other platforms.
  • Ensure all content is approved, accurate, and up-to-date, and that corporate sites are updated with fresh, relevant, and engaging content.
  • Report on the growth and analytics of all social media initiatives.
  • Provide feedback and analysis to D.R. Horton Marketing and division management on social media, online content, and email marketing initiatives.
  • Train division users on approved practices and email marketing platform changes.
  • Write and review web-based marketing content to ensure correct grammar, accurate information, and an engaging tone.
  • Compose and develop SEO-friendly content for the company website that effectively provides information on company products and services.
  • Determine target audiences, devise campaigns, and launch email campaigns to create buzz or generate leads for the business.
  • Ensure messages are sent to those who have opted for messages in proper form and template.
  • Use email analytics to redefine current processes and procedures.
  • Maintain and report on site usage metrics to identify trends and recommend improvements.
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
  • Ability to work overtime.
  • Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business.
  • Assist in other areas of digital marketing, including social media, web analytics, graphic design, SEO, and SEM.
  • Participate in other corporate marketing initiatives as needed.
  • Evaluate data integrity of the D.R. Horton division CRM databases and recommend process improvements.
  • Train new sales personnel on CRM tools for effective data capture.
  • Coordinate and execute all video production.
  • Participate in video pre-production strategy and planning meetings, and send meeting recap notes.
  • Work with marketing managers and outside vendors to clearly outline expectations, setting pre- and post-production schedules.
  • Develop, implement, and ensure brand consistency in video development, editing, and production.
  • Research and stay on top of industry trends in video, audio, and photography.
  • Support users of the D.R. Horton website and CRM system.

Qualifications:

  • Bachelor's degree (B.A.) from a four-year college or university, or two to four years related experience.
  • 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing, and analyzing public-facing websites and webpages in a marketing environment.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral form, or via D.R. Horton applications.
  • Proficiency with MS Office and email.
  • Ability to sit for the majority of an 8-hour workday, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear.
  • The noise level is generally moderate.

Preferred Qualifications:

  • Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS, and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements.
  • Working knowledge of SEO/SEM, Web Analytics, and Social Media.

About D.R. Horton:

D.R. Horton, Inc. is a Fortune 500 company and the largest homebuilder in the U.S. We are a publicly traded company on the New York Stock Exchange and have been in business since 1978. We are committed to building high-quality homes designed for the entry-level and first-time move-up markets. We also provide mortgage financing and title services for homebuyers through our mortgage and title subsidiaries.

Benefits:

  • Medical, Vision, and Dental
  • 401(K)
  • Employee Stock Purchase Plan
  • Flex Spending Account
  • Life Insurance
  • Vacation, Sick, Personal Time, and Company Holiday

Join D.R. Horton:

We are a growing company with a winning team. We offer an excellent benefits package and are looking for enthusiastic attitudes and team players to join our success. If you are a motivated individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

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