Chief Marketing Officer

6 hours ago

Minneapolis, Minnesota, United States Tierra Encantada Full time

Tierra Encantada, a leading provider of Spanish immersion early education, is seeking a seasoned marketing professional to drive its brand presence across the United States. As Chief Marketing Officer, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with the company's business goals.

The ideal candidate will have a proven track record of creating and executing successful B2C marketing strategies, with a strong ability to synthesize quantitative and qualitative data into actionable insights. They will also possess excellent communication and interpersonal skills, with the ability to collaborate effectively with a variety of cultures, backgrounds, and perspectives.

Key Responsibilities:

  • Strategic Vision: Develop and execute a comprehensive marketing strategy that drives customer and franchise acquisition, and market penetration.
  • Brand Leadership: Shape, elevate, and uphold the Tierra Encantada brand identity, ensuring a cohesive and compelling narrative that resonates with target audiences.
  • Team Leadership: Build, coach, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Values-Driven Leadership: Embody and promote the company's values in all aspects of marketing, leading by example to inspire a culture of integrity, accountability, and respect.
  • Demand & Lead Generation: Build a scalable demand generation engine fed by a comprehensive multi-channel strategy to achieve lead generation targets.
  • Nationwide Market Expansion: Create, plan, and execute data-driven go-to-market strategies and campaigns for new center openings, ensuring successful center openings and ongoing marketing campaigns to drive national market penetration.
  • Marketing Research & Analytics: Conduct thorough market research to capture and synthesize customer, competitor, consumer, industry, and business insights to identify trends, customer needs, major opportunities, and threats.
  • Collaborative Leadership: Partner with operations and franchise development teams to refine and communicate Tierra Encantada's unique value proposition, differentiating the company in the market.
  • Communications: Own and lead all external communications, including owned and earned channels, ensuring excellent messaging, regular content, and optimization to advance the company.
  • Thought Leadership: Establish Tierra Encantada as a thought leader in the early childhood education, language immersion learning, and entrepreneurship spaces through content marketing, industry events, awards submissions, press, and strategic partnerships.
  • Performance Management: Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance, measure ROI, and inform decision-making.
  • Fiscal Management: Responsible for creating annual budgets and quarterly forecasts and executing the strategy within those parameters.

Requirements:

  • 10+ years of experience in a multi-dimensional, regional or national marketing role, owning marketing for the enterprise while leading across product & field marketing, brand, creative, PR/Social, demand creation, thought leadership, and metrics/data with an understanding of culture and regional differences for marketing purposes.
  • 3+ years of significant marketing leadership experience leading a team.
  • Bachelor's in marketing, advertising, communications, business, or related field.
  • Substantial experience in leading the development of successful B2C marketing strategies and tactical marketing plans, from design to execution and optimization.
  • Proven track record of creating and executing an annual marketing plan.
  • Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business.
  • Proven ability to attract, develop, retain, and scale great talent while instilling a high-performance team culture.
  • Demonstrable success in a large, multi-location corporation and/or experience marketing to individuals that are pregnant or have young children (under 5 years) is a huge plus.
  • Ability to collaborate and work effectively with a variety of cultures, backgrounds, and perspectives.
  • Excellent communication, interpersonal, and presentation skills.
  • Professional knowledge of Google Analytics, WordPress, Adobe Creative Suite, Canva, Microsoft Office Suite (primarily Excel, Word, and PowerPoint), and G-Suite.

Benefits:

Tierra Encantada offers a competitive salary, 6-week parental leave, discounted childcare, waitlist priority for enrollment, flexible work environment, and employee-focused events. Once a job offer has been accepted, the candidate must pass a credit and background check. E-verify is used to verify work authorization status.

Job Type: Full-time

Ability to Commute:

  • Minneapolis, MN 55406 (Preferred)

Work Location: In person

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