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Leasing and Marketing Specialist

2 months ago

Waco, Texas, United States Asset Living Full time
Job Summary

Asset Living is seeking a highly skilled Marketing Manager to oversee all aspects of leasing and marketing at our properties. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans to achieve budgeted occupancy and drive business growth.

Key Responsibilities
  • Strategic Leasing Management
    • Ensure effective leasing techniques are in place to obtain closure, follow up procedures are met, and reporting systems are accurate and up-to-date.
    • Audit all lease files to ensure adherence to policies and procedures.
    • Deal with resident complaints, concerns, and requests to ensure resident satisfaction.
    • Develop and implement resident retention programs, including resident functions, special promotions, and monthly newsletters.
    • Effectively show, lease, and move in prospective residents.
  • Marketing Management
    • Assist in developing the annual marketing plan and marketing budget.
    • Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic.
    • Monitor leasing/renewal progress, focusing on areas needing additional support.
    • Supervise the planning, preparation, and implementation of all leasing and renewal events as approved by the Community Manager.
    • Maintain thorough product knowledge of the property and competition, as well as market conditions, and complete weekly market survey reports.
    • Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
  • Personnel Management
    • Assist the Community Manager in using consistent techniques and company directives to screen, hire, train, coach, and develop on-site staff.
    • Assist the Community Manager in ensuring the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
    • Promote harmony and quality job performance of staff through support and effective leadership.
    • Ensure staff compliance and consistency with Company policies and procedures.
  • Administrative Management
    • Manage excellent customer service and monitor service request turnaround and responsiveness of maintenance staff.
    • Maintain property appearance and ensure repairs are noted and completed on a timely basis, requiring regular property inspections and tours.
    • Assist with supervision of all business functions related to operations.
    • Plan for and utilize property resources, equipment, and supplies economically, including obtaining bids/pricing from vendors, suppliers, contractors, and dealing with inadequate service.