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Senior Product Manager for Creative Insights

2 months ago

Dallas, Texas, United States PMG Full time
Job Overview

PMG is a pioneering digital organization dedicated to bridging the gap between brands and their audiences. With a strong emphasis on human connection and data-driven strategies, we cultivate a vibrant workplace that nurtures professional growth. Collaborating with some of the most renowned brands globally, we prioritize people in every initiative to drive value, innovation, and transformative business solutions.

Are you enthusiastic about leveraging data to empower creative teams and brand strategists in making informed production choices? At PMG, we are revolutionizing the marketing technology landscape, and you will play a pivotal role in developing groundbreaking solutions that incorporate Artificial Intelligence and Machine Learning. As a Senior Product Manager within our Creative Insights division, you will spearhead innovative offerings for our marketing technology platform, Alli. Your responsibilities will encompass product management within the Alli Insights Pillar, focusing on solutions that harness data to enable marketers to make quicker, data-informed decisions.

In close collaboration with the Creative and Media teams at PMG, you will contribute to shaping the product strategy and long-term roadmap for the entire product category. Your role will also involve working alongside Engineering, Sales, Marketing, external Partners, and Customers to champion our product, optimize its capabilities, and guide it toward market success.

We are rapidly innovating and significantly impacting the lives of our clients and employees. You will join a team that leads innovation by merging technology, industry knowledge, and entrepreneurial spirit to disrupt the digital marketing arena for our clients.

Key Responsibilities:

  • Utilize a data-driven methodology to assist creative teams in enhancing their concepts and production processes.
  • Oversee the roadmap for the Creative Insights platform within Alli.
  • Comprehend the collaborative dynamics between creative and media teams to achieve marketing goals.
  • Identify and cultivate new product opportunities through AI and data science methodologies.
  • Engage with external partners (e.g., Google, Amazon, OpenAI) to explore collaboration and licensing opportunities.
  • Collaborate with executives to align on product vision and strategy.
  • Manage product planning and execution throughout the entire product lifecycle.
  • Actively engage users and promote adoption through various marketing initiatives, including company-wide meetings, informational sessions, newsletters, and product documentation.
  • Effectively manage a portfolio of concurrent product projects, ensuring quality deliverables, managing dependencies, and achieving outcomes on schedule.
  • Coordinate product release delivery with Engineering and Media teams.
  • Conduct research, gather, and document product and customer requirements, ensuring comprehensive and current project documentation.
  • Work cross-functionally to assess costs, timelines, and capacity for requests.
  • Collaborate with the UI/UX team to design user flows, prototypes, sketches, and high-fidelity visuals for your features.
  • Brainstorm and ideate innovative solutions.
  • Conduct testing to enhance software quality.
  • Provide content for product lines and marketing communications.

Required Qualifications:

  • Bachelor's Degree or equivalent professional experience.
  • Over 10 years of relevant experience in an advertising/creative agency or in a product-centric role within a technology organization.
  • Extensive experience with customer data, martech datasets, and/or digital advertising platforms; experience collaborating with creative teams.
  • Strong stakeholder management skills.
  • Experience in delivering product marketing presentations to large audiences, both internally and externally; familiarity with Keynote/PowerPoint.
  • Passion for understanding user behavior and needs.
  • Prior experience with LLMs, prompt engineering, and/or data science modeling.
  • Experience managing the complete product lifecycle.
  • Self-motivated with a strong interest in learning new tools and technologies.

About PMG:

PMG is a globally recognized independent digital company committed to inspiring brands and individuals to realize their potential. Our approach combines business strategy, creative solutions, media, and insights, alongside our proprietary marketing intelligence platform, Alli, to deliver Digital Made for Humans™. With a diverse team of over 500 employees worldwide, we have collaborated with prestigious brands such as Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods across more than 85 countries, earning accolades from Cannes Lions to Adweek Media Plan of the Year.

Recognized on Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has thrived through a commitment to continuous improvement, integrity, and fostering dynamic relationships. We are honored to be listed among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to have been named to Ad Age's Best Places to Work for nine consecutive years.

Joining PMG means becoming part of an unparalleled company culture in the digital realm. We are dedicated to serving our clients and delivering value, results, and innovation, which often requires resilience and adaptability. We prioritize the well-being of our team members to ensure continuous improvement in all aspects.

We are eager to connect with you and share more about our passion for PMG and the impactful work we undertake.

In alignment with our core values of inclusivity and continuous improvement, PMG is devoted to fostering a diverse and inclusive culture. We proudly stand as an equal opportunity employer, believing that our growth is driven by the diverse perspectives and experiences of our team members. PMG is committed to recruiting, employing, training, compensating, and promoting individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change.