Senior Vice President of Data and Media Operations
2 days ago
At Zenith, we're dedicated to driving real business outcomes for our clients. As a key member of our team, you'll play a vital role in harnessing the power of data to inform media decisions.
Company Overview
Zenith is a full-service media agency with expertise across all channels and disciplines. We're part of Publicis Media, the #1 media buying network in the Americas and #2 globally. Our goal is to deliver tangible results that make a measurable impact on our clients' businesses.
Salary
The estimated annual salary for this position is $187,250-$208,300. This figure is based on industry standards and takes into account factors like location and experience.
Job Description
As Senior Vice President of Data and Media Operations, you'll be responsible for activating audience data and managing technology platforms that drive better marketing decisions. This involves collaborating with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
- Manage day-to-day DMP operations
- Execute on audience data to impact media strategies for client accounts
- Define audiences to be targeted, share data with partners, and track performance reports regarding audience groups
- Integrate with the media planning team to make the DMP a central tool for smarter planning
- Demonstrate agency knowledge of data strategies as an internal resource
- Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations)
Required Skills and Qualifications
To succeed in this role, you'll need:
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 12+ years of experience in digital media, ad technology, ad operations, or analytics
- Excellent interpersonal, verbal, written communication, and presentation skills
- Ability to manage multiple priorities, duties, and projects
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Benefits
We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. At Zenith, we believe in fostering belonging and creating equitable & inclusive experiences for all talent.
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