Senior Director, Business Intelligence

3 weeks ago

New York, New York, United States Publicis Groupe Full time

Job Summary

We are seeking a highly skilled Analytics Leader to join our team at Publicis Groupe. As a key member of our Analytics team, you will play a pivotal role in shaping the future of our business, focusing on business intelligence and data-driven solutions that enhance marketing performance and understanding of consumer and healthcare professional (HCP) insights.

This is a unique opportunity to help build and guide a team, contributing to the development of future brand strategies. You will focus heavily on utilizing large data sets, working closely with vendors like Medscape and RxN2, and incorporating technical skills in Excel, Python, and SQL.

Over time, you will be responsible for capability-building within the team, ensuring knowledge-sharing and upskilling among team members. This role presents a unique opportunity to shape and build a high-performing analytics team while contributing to the growth and transformation of the organization's capabilities in the pharmaceutical and healthcare space.

Key Responsibilities

  • Provide strategic leadership to senior client stakeholders and partners, particularly in the pharmaceutical space, with a focus on HCP data and NPI-level insights.
  • Lead the development of analytics solutions to address client business and marketing needs, particularly for healthcare and pharma clients.
  • Work as part of a cross-functional team, developing integrated marketing solutions to improve marketing performance and data-driven decision-making.
  • Manage resources across a defined client portfolio, emphasizing business intelligence and the integration of large datasets.
  • Lead cross-sell/up-sell strategies with an emphasis on growing client relationships in the pharma sector.

Requirements

  • 6 to 8 years of experience in interactive marketing or business consulting, using data to drive marketing recommendations.
  • 3-4 years of client-facing/consulting experience with a focus on healthcare or pharma, and 1-2 years of management experience.
  • Strong experience in working with pharmaceutical clients, especially with healthcare professionals (HCP) and physician-level data (e.g., NPI data).
  • Experience with digital measurement and data technology platforms, including Excel, Python, SQL, and experience with vendors like Medscape and RxN2.
  • Knowledge of data visualization techniques and collaboration with teams using tools like Tableau.
  • Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers.

What We Offer

We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. If you are a motivated and experienced analytics professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.

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