Business Development Associate
1 month ago
At Dick's Sporting Goods, we're committed to creating an inclusive and diverse workforce that reflects the communities we serve. As a Business Development Assistant - Core Camping, you'll play a critical role in developing market intelligence and executing business development functions throughout the product life cycle.
Key Responsibilities:
- Develops skill sets across trend, athlete, and market insights, and the competitive set.
- Seasonal research on demos/spend/market basket analysis.
- Utilizes athlete insights to support strategies and test and prove new ideas.
- Obtains athlete preferences and POV through focus groups, virtual/in-store testing, and product use tests.
- Analyzes product reviews and athlete feedback and applies learnings to future development.
- Participates in seasonal athlete intelligence trips to learn from athletes in terms of activities, equipment, and preferences.
- Knowledge of the competitive set through regular omnichannel competitive shopping.
- Assesses the competitive set's strengths and weaknesses to identify opportunities and threats.
- Tracks emerging competitors to assess their strengths and threats.
- Uses and tests competitive products to identify hits/misses/opportunities for our vertical brand product.
- Seasonal analysis of Circana/SFIA/KOA data by category to identify trends and opportunities/risks in the market.
- Regular omnichannel shopping and tracking of identified aspirational brands for product intelligence and inspiration.
- Assists in identifying emerging aspirational brands to watch.
Requirements:
- Bachelor's Degree.
- 1-3 years of related experience in vertical merchandising or product development.
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