Franchise Manager

22 hours ago

Burbank, California, United States Funko Full time

About the Role

Funko is seeking a highly skilled Franchise Manager to join our team in Burbank, CA. As a key partner to all stakeholders within Funko's organization, you will lead the Franchise organization and be responsible for communicating Licensor Franchise strategies to internal teams.

Key Responsibilities

  • Lead communication of Licensor Franchise strategies to Funko stakeholders, including Licensing, Merchandising, Product Development, Finance, PR, Marketing, DTC, Sales, and more.
  • Provide guidance to internal teams on Licensor brand efforts, marketing implementation, and sales executions, ensuring alignment with overall Funko strategy, goals, and objectives.
  • Lead and maintain upkeep or creation of internal Franchise tools, trackers, hubs, and documentation across all IP, and regularly distribute to cross-functional teams within Funko.
  • Align key cross-category initiatives and licensor priorities across Funko's entire family of brands: Funko, Loungefly, and Mondo.
  • Lead bi-annual Business Reviews with key licensor partners and inter-departmental stakeholders at Funko, in partnership with License lead and Franchise team.
  • Work closely with IP Security team in tracking and messaging embargo information and documentation, aligning Merchandising, Product Development, Marketing, and Sales with key licensor partners' embargo needs.
  • Build and foster strong relationships with all content partners, studios, agencies, and clients across Funko's roster of Licensors in the US and globally.
  • Partner with Retail Marketing and Sales teams to develop plans and strategies for in-store merchandising and marketing efforts based on key Licensor initiatives.
  • Maintain close coordination with Licensing and Marketing counterparts to explore and leverage opportunities around the launch of new product lines or other tentpole initiatives.

Requirements

  • 5-7 years of Licensing/Franchise experience
  • Vast knowledge of Licensing/Franchise best practices, with a willingness to share/lead/implement best practices across functions
  • Ability to interpret data, analytics, and consumer insights, synthesizing information to inform future plans
  • Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, music, sports, anime, etc.
  • Demonstrated ability to think from a consumer lens, always putting the fan at the forefront of strategies, programs, and initiatives
  • Comfortable working in a highly matrixed environment
  • Exceptional organizational skills
  • Excellent people and management skills, with a high comfort level of holding cross-functional peers accountable for on-time deliverables
  • Desire to remain up to date on consumer trends and Licensing best practices
  • Excellent people and management skills to effectively collaborate with peers and cross-functional teams
  • Bachelor's degree in business, marketing, communications, or a related field

About Funko

Funko is a leading pop culture and licensed-focused collectibles company. We offer a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do.

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