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Senior Marketing Professional

2 months ago

Seattle, Washington, United States Stantec Full time
About the Role

We are seeking a highly skilled Senior Marketing Specialist to join our Program & Construction Management team at Stantec. As a key member of our marketing team, you will play a critical role in supporting business development, building client relationships, and creating winning proposal submissions and presentations.

Key Responsibilities
  • Business Development/Account Management/Proposal Development:
    • Work closely with the PMCM Marketing Manager and PMCM Leadership to support and facilitate the development of strategies for client and related event coordination, project opportunity/lead tracking, and major or multi-disciplinary proposals in support of Account Management.
    • Lead and support PMCM top pursuit execution at the local level, partnering with marketing teams through delivery of all aspects related to the proposal process, including workflow coordination, marshalling resources, implementing process improvements, applying effective project management skills for complex project pursuits, anticipating likely risks, and putting mitigation plans in place.
    • Maintain a thorough knowledge of Stantec's markets, clients, capabilities, staff, and primary competitors to support the development of pursuits as identified in the marketing and business development plans.
    • Work with the regional marketing team and pursuit leaders/business developers to support cross-promotion of Stantec's various service offerings, where opportunities for the delivery of integrated services exist.
    • Collaborate with the Public Relations and Digital Marketing team on key pursuits, marketing campaigns, presentations, and other promotional activities in alignment with the Stantec brand.
    • Work closely with technical project managers to create compelling messages that set our firm apart from the pack.
    • Serve in a quality control capacity during the preparation and review of proposal materials developed by the marketing team, with specific emphasis on brand alignment, relevance, accuracy, and timely delivery.
    • Facilitate debrief meetings following project wins/losses.
  • Brand Management/Promotions:
    • Work with the PMCM Marketing Manager to help manage the implementation of the approved promotional plan and approved marketing plans and budget using a mix of marketing tools, including advertising, client events, media, community investment, professional and business associations and events, social media, conferences/tradeshows, and others as defined.
    • Work closely with members of the Corporate Communications team and function as a key contact for marketing communications information on behalf of PMCM.
    • Work closely with Manager, Visual Communication Design, and function as a key contact for marketing photography services on behalf of the PMCM, including but not limited to advance documentation, e.g., client permission, Project Profiles, detailed photography requirements, and site accompaniment.
    • Coordination of multi-disciplinary events, including tradeshows, conferences, ceremonies, and publicity engagements, as appropriate.
  • Marketing System Support/Leadership:
    • Ensure appropriate PMCM representation across multiple regions through development and coordination of content for Stantec's communications systems/tools, including the Stantec Marketing Knowledge Center (SMKC), Stantec Pipeline,, and The Lens.
    • Assist the Marketing Manager as a champion and user-expert to ensure the consistent use of the Stantec Pipeline in support of account management and business development efforts.
    • Work with PMCM and Business Line/Sector Leadership to ensure the strategic pursuits are recorded, updated, and reported as required by Leadership.
    • Ensure all information entered the system is timely, accurate, and up-to-date and in adherence with Stantec standards and Style guide.
Qualifications
  • Strong knowledge and understanding of marketing and business development best practice
  • Detail-oriented and organized, with exceptional prioritization skills
  • Ability to effectively balance conflicting priorities
  • Commitment to client service and ability to work in a team-oriented environment
  • Demonstrated proficiency with web-based tools and Microsoft Office applications, including but not limited to Outlook, Word, PowerPoint, and Excel
  • Working knowledge in the use of desktop publishing software, such as InDesign, Photoshop, Adobe Acrobat, etc.
  • Strong presentation skills in small or large group environments, with proficiency in presentation support tools (e.g., PowerPoint)
  • Ability to effectively communicate with senior management, supervisors, peers, and clients, internally and externally
  • Ability to work effectively within a group as well as independently motivated with minimal supervision
  • Awareness that ongoing training may involve professional development courses in the evenings or on weekends
Education and Experience
  • Post-secondary in business, marketing, communications, public relations, or an equivalent level of experience
  • Minimum 5-8 years of experience in a marketing role in a medium to large-sized organization