Demand Generation Strategist

2 days ago


Decatur, Illinois, United States Utility%%%Utility Associates, Inc. Full time
Job Title: Demand Marketing Manager

At Utility Associates, Inc., we are seeking a highly skilled Demand Marketing Manager to join our team. This role will play a crucial part in supporting our overall marketing efforts and driving revenue pipeline growth.

Key Responsibilities:
  • Develop and execute integrated marketing plans across multiple channels, ensuring consistency and alignment with our brand strategy.
  • Leverage data-driven insights to measure and analyze campaign effectiveness, identifying key performance indicators and metrics to evaluate success.
  • Collaborate with cross-functional teams, including creative, copywriters, agencies, sales, and analysts to deliver impactful marketing initiatives.
  • Monitor industry trends and stay up-to-date on new technologies and techniques to drive innovation and growth.
  • Conduct market and client research to identify opportunities and challenges.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • 5+ years of experience in B2B demand generation, with a track record of successful integrated campaign development and execution.
  • Strong understanding of marketing principles, channels, and tactics, including digital marketing strategies, tradeshows, events, and advertising.
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and present ideas confidently.
What We Offer:

At Utility Associates, Inc., we offer a dynamic and fast-paced work environment, with opportunities for growth and development. If you are a motivated and results-driven individual with a passion for marketing, we encourage you to apply for this exciting opportunity.



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